Mapping bid strategies

The following table maps the bid strategy names in Scripts to their corresponding strategy name in Bing Ads API.

Microsoft Advertising Scripts	Bing Ads API
MANUAL_CPC	ManualCpc
TARGET_SPEND	MaxClicks
MAXIMIZE_CONVERSIONS	MaxConversions
TARGET_CPA	TargetCpa
ENHANCED_CPC	EnhancedCpc

For information about these bid strategies, see Bid Strategy Types.