Transform the shopper experience
Marketers can use AI to help deliver a more human retail experience, know and grow their customers, and drive ROI. They can transform the shopper experience with content generation and operations, AI shopping assistants, consumer and competitive insights, campaign orchestration, and data enrichment and performance optimization. This helps deliver personalized consumer experiences with natural language, including digital assistants that drive discoverability and ecommerce.
With this capability they can:
Drive conversion from search by enhancing product discoverability with the latest AI models.
Use agents to analyze large amounts of data across your business to inform marketing plans and business forecasts.
With this set of retail-specific capabilities across the Microsoft Cloud portfolio and partner solutions, marketers deliver a more human retail experience, know and grow customers, and drive ROI.
Following are the use cases for this capability:
| Use case | Description |
|---|---|
| AI shopping assistant | - Deliver personalized shopping experiences through natural language, including digital assistants that drive discoverability and ecommerce. |
| - Increase conversion from search by making products easier to find with the latest AI models. | |
| Content generation and operations | - Make it easier to find brand and category knowledge, and help creative partners quickly create content, images, campaigns, localization, and brand support. |
| - Train agents to use your marketing tools on their own and help them make decisions to improve campaigns. | |
| Consumer and competitive insights | - Increase conversion rates by generating real-time, tailored content with AI-driven insights. |
| - Use data to improve how you deploy marketing assets, create more personalized customer experiences, and set better assortment pricing. | |
| Campaign orchestration | - Use generative AI for dynamic ad placement, bidding optimizations, and refining target segments. |
| - Give customers a different content experience on your website based on their relationship with your brand, from first-time shopper to loyal customer. | |
| Data enrichment and performance optimization | - Use agents to analyze large amounts of data across your business (POS, supply chain, loyalty) and support marketing plans and business forecasts. |
| - Protect PII and ensure GDPR compliance, keeping customer data safe while delivering personalized marketing campaigns. |
For more information on the supporting technologies, refer Supporting Microsoft technologies.