Edit

Share via

Similar Remarketing List Record - Bulk

  • Article

Defines an audience that is similar to one of your remarketing lists.

Microsoft Advertising will automatically generate similar audiences for remarketing lists.

Note

You must have at least one remarketing list that has active associations with at least 1,000 users for Microsoft Advertising to generate a similar audience.

A similar audience needs to have at least 300 users on the search network or the Microsoft Audience Network before it can be associated with an active campaign or ad group.

A similar audience takes up to 24 hours to build and targeting for it won't take effect until that point.

You cannot create or edit the similar audience for a remarketing list. Having said that, you can add and delete similar remarketing list associations and exclusions. If you delete the source remarketing list, then the similar audience will also be deleted. If a similar audience is associated with a campaign or ad group, then you cannot delete the source remarketing list.

Tip

For an overview and more information about audiences, see the Audience APIs technical guide.

You can download all Similar Remarketing List records in the account by including the DownloadEntity value of SimilarRemarketingLists in the DownloadCampaignsByAccountIds or DownloadCampaignsByCampaignIds service request. Additionally the download request must include the EntityData scope. For more details about the Bulk service including best practices, see Bulk Download and Upload.

The following is a Bulk CSV example download for similar remarketing list.

Type,Status,Id,Parent Id,Client Id,Modified Time,Name,Scope,Audience,Supported Campaign Types,Source Id
Format Version,,,,,,6.0,,,,
Similar Remarketing List,Active,IdHere,ParentIdHere,ClientIdGoesHere,,,Account,Similar Remarketing List,Search;DynamicSearchAds;Shopping;Audience,SourceRemarketingListIdHere

If you are using the Bing Ads SDKs for .NET, Java, or Python, you can save time using the BulkServiceManager to download the BulkSimilarRemarketingList object, instead of calling the service operations directly and writing custom code to parse each field in the bulk file.

// Map properties in the Bulk file to the BulkSimilarRemarketingList
var bulkSimilarRemarketingList = new BulkSimilarRemarketingList
{
    // Map properties in the Bulk file to the 
    // SimilarRemarketingList object of the Campaign Management service.
    SimilarRemarketingList = new SimilarRemarketingList
    {
        // 'Audience Network Size' column header in the Bulk file
        AudienceNetworkSize = null,
        // 'Id' column header in the Bulk file
        Id = similarRemarketingListIdKey,
        // 'Audience' column header in the Bulk file
        Name = "Similar Remarketing List",
        // 'Parent Id' column header in the Bulk file
        ParentId = accountIdKey,
        // 'Scope' column header in the Bulk file
        Scope = EntityScope.Account,
        // 'Audience Search Size' column header in the Bulk file
        SearchSize = null,
        // 'Source Id' column header in the Bulk file
        SourceId = sourceRemarketingListId,
        // 'Supported Campaign Types' column header in the Bulk file
        SupportedCampaignTypes = null,
    },
                
    // 'Status' column header in the Bulk file
    Status = Status.Active
};

For a Similar Remarketing List record, the following attribute fields are available in the Bulk File Schema.

Audience

The name of the similar remarketing list is set by Microsoft Advertising. The name can contain a maximum of 128 characters.

The name can contain a maximum of 128 characters

Add: Not supported
Update: Not supported
Delete: Not supported

Audience Network Size

The total number of people who are active members of this audience in the Audience network. This gives you an idea of how many Audience network users you can target.

The audience needs to have at least 300 people before Microsoft Advertising will use it for optimizations.

The audience network size of a similar audience can differ from the audience network size of the source remarketing list.

Add: Not supported
Update: Not supported
Delete: Not supported

Audience Search Size

The total number of people who are active members of this audience in the Search network. This gives you an idea of how many search users you can target.

The audience needs to have at least 300 people before Microsoft Advertising will use it for optimizations.

The audience search size of a similar audience can differ from the audience search size of the source remarketing list.

This property will be nil or empty for up to 24 hours while the source remarketing list is being built, for example if you add or update the remarketing list membership duration, rule, or tag identifier of the source remarketing list.

This property will be nil or empty if the UET tag associated with the source remarketing list has a status of Unverified or Inactive, because the remarketing list can't receive the customer information from your website that it needs to build the list.

Add: Not supported
Update: Not supported
Delete: Not supported

Id

The Microsoft Advertising identifier of the similar audience.

Add: Not supported
Update: Not supported
Delete: Not supported

Modified Time

The date and time that the entity was last updated. The value is in Coordinated Universal Time (UTC).

Note

The date and time value reflects the date and time at the server, not the client. For information about the format of the date and time, see the dateTime entry in Primitive XML Data Types.

Add: Not supported
Update: Not supported
Delete: Not supported

Parent Id

The Microsoft Advertising identifier of the account or customer.

If the Scope is set to Account, this is the account ID, and otherwise it is the customer ID.

Add: Not supported
Update: Not supported
Delete: Not supported

Scope

Scope defines what accounts can use this audience.

The scope of a similar audience is automatically set to the scope of the source remarketing list.

If scope is set to Account, the audience can only be associated with campaigns and ad groups within one specified account (ParentId). If scope is set to Customer, the audience can be associated with any campaigns and ad groups across all of the customer's accounts.

Add: Not supported
Update: Not supported
Delete: Not supported

Source Id

The Microsoft Advertising identifier of the remarketing list that Microsoft Advertising used to generate this similar remarketing list.

Add: Not supported
Update: Not supported
Delete: Not supported

Status

The similar remarketing list status.

Possible values are Active or Deleted.

Add: Not supported
Update: Not supported
Delete: Not supported

Supported Campaign Types

The semicolon delimited list of campaign types that support this similar remarketing list.

Supported values are Audience, DynamicSearchAds, Search, and Shopping. New campaign types might be added in the future, so you should not take any dependency on a fixed set of values.

Add: Not supported
Update: Not supported
Delete: Not supported