exclusion

Question

How do I exclude all geographic areas that are not in my chosen radius

Answer 1

Hi James

I hope you're doing well today!

Thank you for using Microsoft Advertising Forum Community.

How to target customers

You can target your ads using a variety of variables. You can also apply bid adjustments to increase your ad's exposure to potential customers that you have targeted.

1. From the collapsible menu on the left, select Campaigns.
2. Select the name of the campaign you want to change.
3. To target by geographic location:
   • Select Locations.
   • Select locations you want to target or exclude. You can target and change your bid adjustment for:
     • All available countries/regions
     • Selected countries/regions and states/provinces
     • Selected counties within the United States
     • Selected cities, metro areas, and postal codes.* For a full list of country/region availability for ad language and location targeting, see How does ad language and location targeting affect who can see my ads? *Note:
       • Not all postal codes are supported for targeting exactly within their boundaries. If you target an unsupported postal code, it will be converted into a radius target (see below).
       • For Canadian and UK postal codes, only the first segment (for Canada, the first 3 characters; for UK, the first 2-to-4-character segment) is recognized. If you enter the second segment, you will only be able to use radius targeting.
       • The boundaries of some postal codes in Australia, Canada, France, Germany, and United Kingdom do not appear accurately on the map you see in Microsoft Advertising, but targeting within them will still function accurately.
     • A specified radius around a postal code, coordinates*, landmark, or area. (Note: You cannot exclude using radius targeting.) *Coordinates can be searched for in the format "[latitude], [longitude]" with the degrees in decimal form — for example, "44.590,-104.716".

Note:

Microsoft Advertising will honor your location targeting settings and exclude locations you don't want to target. However, location targeting and exclusions may not always work because of factors beyond the control of Microsoft Advertising, such as a customer’s device settings or the inherent limits of geolocation via GPS, IP addresses, Wi-Fi networks, and Bluetooth.

Please see below screenshot for the user interface.

Resources found on help page article: How to target customers (microsoft.com)

Additional resources: How to prevent your ads from showing to certain people (microsoft.com)

I hope the information provided here will partly answer your question. If you have any additional questions, please reply to this post or reach out to our support.

Thank you,

John Mark | Microsoft Advertising Support Specialist | 800-518-5689