Give impact to the important bits in your email

Careful formatting of your email messages can make a world of difference to the impact they have on their recipients.

THING TO DO:
One simple but underused technique is to
centre align your main call to action on the page

This simple technique can give the most important section of your email real standout, almost guaranteeing it will get read. Remember, of course, that someone reading your email in plain text, say on a mobile phone, may not see this formatting so use other text like "PLEASE ACTION:" to draw their attention to your request.

Speed tip: If you use Word as your email editor you can do this without even lifting your fingers from the keyboard by pressing CTRL+E. Your current paragraph will be centre aligned instantly.