Describe email marketing
Email is a key marketing channel for most modern organizations. Not only does it let you reach large numbers of customers in a short amount of time, but it’s easy to tailor message content to provide a personal experience for customers receiving it.
Marketing emails is another core feature of the Dynamics 365 Customer Insights - Journeys application. It lets you send large volumes of personalized marketing emails, monitor how recipients interact with them, drive customer journey automation, and present aggregated statistical results for individual contacts. For example, Contoso Coffee, can use the email marketing capabilities to create targeted email messages for things such as launching specific products, highlight special promotions, or even brand promotion. These messages are easily delivered through targeted customer journeys.
Organizations can offer customers the ability to subscribe to an unlimited number of relevant topics while obtaining necessary consent to comply with legal and regulatory requirements. Customers can then opt in to receive marketing subscriptions such as "Newsletters," "Community Events," or "Product Discounts." Once you create topics, you can collect consent from new customers using flexible options on marketing forms. These options allow you to gather consent either explicitly (through visible fields) or implicitly (through hidden fields). Real-time marketing automatically enforces topic checks without the need to create and manage subscription lists of contacts.
The email designer in Dynamics 365 Customer Insights - Journeys provides a visual design interface that lets you:
Add, configure, and arrange various text and graphical elements your email requires.
Design the overall message with basic fonts, colors, and backgrounds.
Add dynamic content email messages such as adding a contact’s first or last name to the body of your email.
Add links to external webpages, Dynamics 365 Customer Insights - Journeys pages, event registration pages, surveys, and more.
After your marketing emails are created, they're ready to send. Emails in Dynamics 365 Customer Insights - Journeys are implemented through customer journeys.