Reporting Data Retention Time Periods
Reporting data is kept for specified periods of time. This topic provides the data retention time periods for Microsoft Advertising performance data. Use this information to see how far back hourly, daily, weekly, monthly, yearly and summary aggregated data can be retrieved for a report.
Note
Retention periods are not applicable for the Negative Keyword Conflict Report and Product Match Count Report. The reports are based on your current settings, and do not retain historical data.
Unless otherwise noted, the Hourly, Daily, Weekly, Monthly, Yearly and Summary values are in months. For example, the last 6 months of hourly Keyword report data is available.
If the data aggregation is not available for a given report, it will be noted as Not Applicable in the table below.
Ad Extensions
| API Report Name | Microsoft Advertising Web Application Report Name | Hourly | Daily | Weekly | Monthly | Yearly | Summary |
|---|---|---|---|---|---|---|---|
| Ad Extension By Ad Report | Ad Extension by Ad | 6 | 36 | 36 | 36 | 36 | 36 |
| Ad Extension Detail Report | Ad Extension by Item | 6 | 36 | 36 | 36 | 36 | 36 |
| Ad Extension By Keyword Report | Ad Extension by Keyword | 6 | 36 | 36 | 36 | 36 | 36 |
| Call Detail Report | Call Forwarding Detail | 6 | 6 | 6 | 6 | 6 | 6 |
Billing and Budget
| API Report Name | Microsoft Advertising Web Application Report Name | Hourly | Daily | Weekly | Monthly | Yearly | Summary |
|---|---|---|---|---|---|---|---|
| Budget Summary Report | Budget | Not Applicable | 24 | Not Applicable | Not Applicable | Not Applicable | Not Applicable |
| Not applicable | Billing Statement | Not Applicable | Not Applicable | Not Applicable | 36 | Not Applicable | Not Applicable |
Campaign Analytics
| API Report Name | Microsoft Advertising Web Application Report Name | Hourly | Daily | Weekly | Monthly | Yearly | Summary |
|---|---|---|---|---|---|---|---|
| Conversion Performance Report | Conversions | 6 | 36 | 36 | 36 | 36 | 36 |
| Goals And Funnels Report | Goals | 1 | 36 | 36 | 36 | 36 | 36 |
| Not applicable | Segments | 1 | 36 | 36 | 36 | 36 | 36 |
Change History
| API Report Name | Microsoft Advertising Web Application Report Name | Hourly | Daily | Weekly | Monthly | Yearly | Summary |
|---|---|---|---|---|---|---|---|
| Search Campaign Change History Report | Campaign Change History | 6 | 6 | 6 | 6 | 6 | 6 |
Dynamic Search Ads
| API Report Name | Microsoft Advertising Web Application Report Name | Hourly | Daily | Weekly | Monthly | Yearly | Summary |
|---|---|---|---|---|---|---|---|
| DSA Auto Target Performance Report | Dynamic search ad auto target | 6 | 36 | 36 | 36 | 36 | 36 |
| DSA Category Performance Report | Dynamic search ad category | 6 | 36 | 36 | 36 | 36 | 36 |
| DSA Search Query Performance Report | Dynamic search ad search term | 1 | 36 | 36 | 36 | 36 | 36 |
Performance
| API Report Name | Microsoft Advertising Web Application Report Name | Hourly | Daily | Weekly | Monthly | Yearly | Summary |
|---|---|---|---|---|---|---|---|
| Account Performance Report | Account | 6 | 36 | 36 | 36 | 36 | 36 |
| Ad Performance Report | Ad | 6 | 36 | 36 | 36 | 36 | 36 |
| Ad Dynamic Text Performance Report | Ad Dynamic Text | 6 | 36 | 36 | 36 | 36 | 36 |
| Ad Group Performance Report | Ad Group | 6 | 36 | 36 | 36 | 36 | 36 |
| Audience Performance Report | Audiences | 6 | 36 | 36 | 36 | 36 | 36 |
| Campaign Performance Report | Campaign | 6 | 36 | 36 | 36 | 36 | 36 |
| Destination Url Performance Report | Destination URL | 6 | 36 | 36 | 36 | 36 | 36 |
| Keyword Performance Report | Keyword | 6 | 36 | 36 | 36 | 36 | 36 |
| Publisher Usage Performance Report | Website URL (publisher) | 2 | 36 | 36 | 36 | 36 | 36 |
| Search Query Performance Report | Search Term | 1 | 36 | 36 | 36 | 36 | 36 |
| Share of Voice Report | Share of Voice | Not Applicable | 6 | 6 | 6 | 6 | 6 |
Product Ads
| API Report Name | Microsoft Advertising Web Application Report Name | Hourly | Daily | Weekly | Monthly | Yearly | Summary |
|---|---|---|---|---|---|---|---|
| Product Dimension Performance Report | Product Dimension | 6 | 36 | 36 | 36 | 36 | 36 |
| Product Partition Performance Report | Product Partition | 6 | 36 | 36 | 36 | 36 | 36 |
| Product Partition Unit Performance Report | Product Partition Unit | 6 | 36 | 36 | 36 | 36 | 36 |
| Product Search Query Performance Report | Product Search Term | 1 | 36 | 36 | 36 | 36 | 36 |
Targeting
| API Report Name | Microsoft Advertising Web Application Report Name | Hourly | Daily | Weekly | Monthly | Yearly | Summary |
|---|---|---|---|---|---|---|---|
| Age Gender Audience Report | Age and gender | 6 | 36 | 36 | 36 | 36 | 36 |
| Geographic Performance Report | Geographic | 14 days | 36 | 36 | 36 | 36 | 36 |
| Professional Demographics Audience Report | Professional demographics | 6 | 36 | 36 | 36 | 36 | 36 |
| User Location Report | User Location | 14 days | 36 | 36 | 36 | 36 | 36 |