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Question

Can I post ads in Microsoft for free and How to I post it?

Answer 1

Hello Ho Man,

Thank you for using our Microsoft Advertising Community Forum!

It's great to see that you are aiming to advertise via Microsoft Advertising, but it's important to keep in mind that Microsoft Advertising is a paid platform. Microsoft Advertising is a pay-per-click (PPC) advertising service, which means we charge you each time your ad is clicked. Remember that PPC requires regular and frequent attention. Make sure to monitor your campaign’s performance and make adjustments as necessary to get the performance you want.

You can learn about payment methods and billing options here:

What are my billing options? Pay now or pay later

Choosing a payment method for Microsoft Advertising

The actual pay-per-click (PPC) amount is, at the most, the bid amount you set and never more than that and you can pay now (prepay) or later (postpay) for those charges. When you prepay for your clicks, charges are deducted from funds you add to your account. Once you run out of funds, your account is put on hold until more money is added. When you pay later, charges accumulate as your ads are clicked. You then pay either on your monthly billing date or when you reach your billing threshold (a spending limit before we automatically bill you), whichever comes first. What's next? How about learning how to create a Microsoft Advertising account?

Once you create your campaigns and get your ads live and active, you shouldn't stop there. You need to constantly monitor performance and attempt to refine/optimise your campaigns. PPC advertising is not a "set and forget" activity. Your campaign needs constant care and feeding. It's very important that you regularly monitor your campaign and make adjustments as necessary to improve its performance. A couple of things you can do right away is research more keywords, enter some good negative keywords, target your ad groups, and improve your ads with dynamic text. And don't forget to regularly use the many powerful reports that Microsoft Advertising offers.

If you want to advertise your business in a free and simple way, you could consider Microsoft Bing Places. Bing Places for Business is a free Bing service which empowers businesses to claim existing Local Listings, or add new ones, in order to manage the accuracy of information we display about you to customers. Bing Places for Business can help local, small and chain businesses by:

• Showing the business listing in local search results, making it more visible to online customers
• Allowing businesses to update their listings, helping to ensure customers have right information
• Allowing businesses to verify ownership of their listing, helping to protect that listing from unauthorized changes

You can access Bing Places related help articles here: Bing Places for Business. You can also reach out to the relevant support team if you wish.

Our Microsoft Advertising support teams are also happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

I hope the information provided here was of use to you.  If you have any additional questions please do not hesitate to reach out to our support teams. I have also sent you a private message asking for further details. You are more than welcome to respond to me if you want to discuss anything else.

Kind regards, 

Vahid | Microsoft Advertising Support Specialist | 800-518-5689