Processes in Microsoft 365 for setting up Office apps, redeeming product keys, and activating licenses.
Hello Rafael
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The steps requires you enter an email account that you can receive emails to confirms that you are not a bot.
Then you must type your company name because this subscription is for business, however you can type whatever you want there (that would be the name of the Office 365 for Business tenant).
You can use use the 2 links below to get more info: