UET-Clarity User Guide

Microsoft Clarity is Microsoft's free behavioral analytics tool that helps you understand how customers interact with your website. By integrating Universal Event Tracking (UET) with Clarity, you can use a single UET tag for behavioral insights such as heatmaps and session playbacks, conversion tracking, and more. Once enabled, your UET tag sends data, or signals, from your website to Clarity. Learn more about Clarity.

What can I do with Clarity in Microsoft Ads?

Set up code-free conversion tracking using Clarity in Microsoft Ads. Enabling Clarity within your Universal Event Tracking (UET) tag setup allows you to track conversions by event without any code or scripts. To get started, create a new conversion goal. Learn more on creating a conversion goal.

How to enable Clarity for a UET tag

There are two common scenarios:

Scenario 1: Create a new UET tag with Clarity enabled

  1. Create your account or Sign in to Microsoft Advertising.

    Sign into Microsoft Ads.

  2. Navigate to Conversions -> UET Tags.

    Select UET tag.

  3. Select Create new UET tag.

    Create UET tag.

  4. Enter the required tag details such as:

    • Tag name
    • Description
    • Industry (or other applicable fields)

    Enter UET tag details.

  5. Toggle Enable Clarity on, then select Save and Next.

    Enable Clarity in UET.

  6. Complete the UET installation flow using the preferred installation method.

    Select installation method for UET tag.

  7. Finish the setup.

    Finish UET tag setup.

Scenario 2: Existing UET tag

  1. Navigate to Conversions -> UET Tags.

    Go to UET tag.

  2. Locate the existing UET tag. Select the Edit icon next to the tag.

    Edit UET tag.

  3. Enable Clarity. Save the changes.

    Enable Clarity for a UET tag.

  4. Complete the UET installation flow using the preferred installation method.

    Select installation method for existing UET tag.

  5. Finish the setup.

    Finish Clarity for UET setup.

Accessing the Clarity project

  1. Sign in to Microsoft Clarity, with your Microsoft Ads account credentials.

    Sign into Clarity for UET.

  2. The Clarity project should appear in the account after sign-in. Go to your Clarity project dashboard and start viewing your data.

    Select Clarity project for UET.

  3. If this is your first-time signing into Clarity after adding it from UET, you need to verify your account first. Check your inbox for an email to complete verification.

    Verify email for UET.

Alternative access path from Microsoft Advertising

  1. In Microsoft Advertising portal, select Tools.

  2. Navigate to Measure Results -> Microsoft Clarity. This directly navigates to Clarity.

    Clarity in Measure results of Ads portal.

Note

Allow some time before expecting data to appear after enabling Clarity.

FAQ

For more answers, refer to the UET FAQ.

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