Verified on LinkedIn – Branding & UX Guidelines

Partners integrating the Verified on LinkedIn API must follow these branding and UX guidelines to ensure a consistent and trusted member experience.

This page explains the correct usage of the “Verify on LinkedIn” button, the “Verified on LinkedIn” badge, and the associated placement and design standards.

Note

Visual assets (buttons, badges, and icons) must only be used as provided by LinkedIn.
Partners may not alter these assets or create custom “verified” visuals that could mislead Members about verification sources or statuses.

Overview

The Verified on LinkedIn visual system represents trust and authenticity for LinkedIn members across partner experiences.
Proper implementation ensures the integrity of LinkedIn’s verification experience and reinforces credibility and security for end users.

Key Principles

  • Always use the official button and badge assets provided by LinkedIn.
  • Maintain sizing, color, and spacing to ensure visual consistency.
  • Do not modify or recreate any verification icons, logos, or phrases.
  • Do not misstate or overstate what Verified on LinkedIn means.

“Verify on LinkedIn” Button

The “Verify on LinkedIn” button is the primary call-to-action (CTA) for users to start the verification flow on LinkedIn.
It must link directly to the verificationUrl returned from the /verificationReport API.

Button Usage Rules

Rule Description
Purpose Routes members to LinkedIn to complete identity or workplace verification.
Placement Display in contexts where verification is required
State Render only when the API response includes a valid verificationUrl.
Do not cache Do not cache the URL — use the latest verificationUrl from each API response.
Label Button text must remain “Verify on LinkedIn”. No modifications such as “LinkedIn Verify” or “Verify via LinkedIn”.

Button Design

verify on linkedin blue

Sizing and color options

We want your team to utilize the best sizing of our "Verify on LinkedIn" button for your experience. However, we want to limit use of the button being too small or too large as it impacts the visual design aesthetic, impact, and brand perception. To ensure the main call to action is prominent and consistent across partner sites, we ask that the blue version be used and inverted white colors used in dark mode.

verify on linkedin sizing

Interaction

Use "button" states to suggest interaction. This includes the enabled, hover and active state.

verify interaction

Application Example

Application Example

"Verified on LinkedIn" Badge

The "Verified on LinkedIn" badge is a visual signal confirming that a member has completed one or more verification types (Identity or Workplace) through LinkedIn.

When to Display

Condition Display the Badge?
At least one verification type (Identity or Workplace) is true. Yes
After verification completes (no verificationUrl returned). Yes
Member is unverified or verification data is missing. No
Data is from cached or manually entered sources. No

Badge Design

Badge

Sizing and color options

To maintain a consistent experience, the badge should adhere to recommended sizing guidelines. Avoid making it too small, which can reduce visibility and usability, or too large, which can disrupt the visual hierarchy and negatively impact brand perception. Proper sizing ensures the badge remains clear, functional, and aesthetically aligned with the overall design system.

verified on linkedin sizing

Interaction

The badge acts as a clickable element that navigates directly to the user's LinkedIn profile, enabling quick access for others to view professional details. Use "button" states to suggest interaction. This includes the enabled, hover and active state.

verified interaction

Application example:

app example

Do's and Don'ts

  • Do

    • Use official assets from LinkedIn's API documentation.
    • Maintain proportional spacing and readable font sizes.

  • Don't

    • Change text to "LinkedIn Verified", "LinkedIn Trusted", or any other non-approved language.
    • Alter badge colors or replace icons.
    • Show the badge before confirmation from API response.
    • Combine with other third-party verification marks.

Example UX Flow

  1. Your app calls the /verificationReport endpoint to check the member's current verification categories.
  2. If the API response includes a verificationUrl, display the "Verify on LinkedIn" button.
  3. When the member clicks the button, they are redirected to LinkedIn to complete verification.
  4. After completion, LinkedIn redirects the member back to your app's registered redirect URL.
  5. Your app calls /verificationReport again to confirm the updated verification categories.
  6. Once verified, display the "Verified on LinkedIn" badge in the appropriate location (for example, profile header or account summary).

Obtaining Design Assets

Official assets for the "Verify on LinkedIn" button and "Verified on LinkedIn" badge are available for partner use.

Download Asset Kit (.zip)

Have a design-related question? Check the Verified on LinkedIn FAQ, for usage clarifications and implementation tips.

Important:
Unauthorized reproduction or modification of LinkedIn marks is strictly prohibited.
All implementations must comply with LinkedIn Brand Guidelines and Partner Terms.

Next Steps

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