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Mapping bid strategies

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The following table maps the bid strategy names in Scripts to their corresponding strategy name in Bing Ads API.

Microsoft Advertising Scripts Bing Ads API
MANUAL_CPC ManualCpc
TARGET_SPEND MaxClicks
MAXIMIZE_CONVERSIONS MaxConversions
TARGET_CPA TargetCpa
ENHANCED_CPC EnhancedCpc

For information about these bid strategies, see Bid Strategy Types.