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Add email carbon copy recipients to journeys

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You can add carbon copy (CC) recipients to your journeys when sending emails. When designing your journey, you can select up to five recipients for your emails from the email tile. You can dynamically choose your CC recipients by mapping them to your marketable contacts.

Important

  • When you add CC recipients to your emails, the sent email will be identical for both primary and CC contacts. The interactions from CC recipients with sent emails (open, forward, clicks, unsubscribe) will be counted as a primary recipient interactions and will have direct impact on your insights and analytics.
  • Email interactions (sent, delivered, bounced, etc.) are not shown for CC.
  • If a CC recipient clicks on the unsubscribe button for marketing emails, they will unsubscribe the primary contact.
  • The CC recipient interaction will trigger the next step in the journey if you are utilizing the Respond to an action element in your journey based on the customer interaction.
  • CC contacts are counted for marketable contact quota.
  • CC contacts interactions are counted for interaction quota.

CC recipients will receive the same amount of emails as the overall emails sent to primary recipients, meaning, if you send 1,000 emails to primary recipients with two people in CC, your overall sent emails will be 3,000. It's recommended that you select people in the CC field who are aware of how this feature functions.

Enabling the CC feature

The CC feature is disabled by default. To enable the feature:

  1. Go to Settings and select Feature Switches.

    Select feature switches from settings.

  2. Enable the feature in the Customer Journey section.

    Screenshot of enabling the feature switch.

How to use the CC feature in customer journeys

  1. In your journey, select the Send an email action.

    Screenshot choosing the Send an email action.

  2. Select the Select a recipient to dynamically select the CC recipient. You have to select the relation to your target audience (contact or lead).

    Screenshot showing the recipient selection.

  3. Select up to five recipients. Make sure you're selecting entities that contain email addresses. If you select an entity that doesn't contain an email, it's ignored when sending the email.

    Screenshot showing five recipients selected.