Product marketing |
Product messaging, positioning, promotion, and pricing |
Product Ingestion API Create, publish, and manage resources associated with products and plans within your Partner Center account. |
Create an offer in Partner Center |
Demand generation |
Product promotion, lead nurturing, evaluation, trial, and proof of concept (PoC) |
Lead connector for CRM: manage leads through your Customer Relationship Management (CRM) system. Co-sell Connector for Salesforce CRM: a solution for Salesforce CRM based on Microsoft Power Automate and Partner Center APIs. Co-sell connector for Dynamics 365 CRM a solution for Dynamics 365 CRM using Partner Center based on Microsoft Power Automate and Partner Center APIs. |
Azure Marketplace: offers a catalog of solutions that are built on or built for Azure and intended for IT professionals and developers. AppSource: offers a catalog of solutions for Line of Business users. Partner Center Marketplace insights: helps you analyze the data related to your offers, customers, transactions, and other activities on the Microsoft commercial marketplace. Manage co-sell opportunities in Partner Center: collaborate with multiple parties to sell products that meet a customer's needs. |
Negotiation and quote creation |
Terms and conditions (T&Cs), pricing, discount approvals, final quote |
Partner Center APIs: a family of APIs for Partner Center Cloud Partner Portal API: a legacy API for Virtual Machines (VMs) integrated with Partner Center. Microsoft Graph for the Microsoft Entra API |
Plans and pricing for a marketplace offer in Partner Center. |
Sale |
Contract signing, revenue recognition, invoicing, billing |
SaaS fulfillment API v.2, enables ISVs to publish, sell, manage SaaS solutions, and participate in commerce enabled channels: direct, partner-led, and reseller. |
Manage co-sell opportunities in Partner Center: collaborate with multiple parties to sell products that meet a customer's needs. Sales and Marketing Benefits through Partner Center. Partner Center payouts on transactions for marketplace offers. |
Maintenance |
Recurring billing, overages, product support |
SaaS fulfillment APIs, enables ISVs to publish, sell, manage SaaS solutions, and participate in commerce enabled channels: direct, partner-led, and reseller. Metered billing API, custom metering dimensions for marketplace offers. Partner Payouts API, to systematically pull payout reports, also available on GitHub/. Azure Consumption API provides programmatic access to cost and usage data of Azure resources. Azure charges list API. |
Partner Center payouts on transactions for marketplace offers. Partner Center marketplace analytics |
Contract end |
Renew or terminate |
SaaS fulfillment API v.2, Enables ISVs to publish, sell, manage SaaS solutions, and participate in commerce enabled channels: direct, partner-led, and reseller. |
Partner Center marketplace analytics, analyze the data related to your offers, customers, transactions, and other activities on marketplace. |