</td>
</tr>
<tr id="contentB" style="display: none">
<td colspan="5" style="border-bottom: gray 1px solid; border-left: gray 1px solid; width: 100%; border-right: gray 1px solid" valign="middle" width="100%">
<table border="1" cellpadding="0" cellspacing="0" cols="7" frame="void" rules="none" width="602">
<tbody>
<tr>
<td align="center" bgcolor="#666666" style="border: 1px solid #999999; font-size: 11px;" width="35">
<div style="padding: 4px; color: #ffffff">
<strong>Start</strong>
</div>
</td>
<td align="center" bgcolor="#666666" colspan="5" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px; color: #ffffff">
<strong>Resources</strong>
</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">08:30</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="5" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">Registration</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" rowspan="3" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">09:30</div>
</td>
<td align="center" bgcolor="#EEEEEE" colspan="5" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Microsoft Executive Keynote</strong>
<br /> Mark Taylor, Senior Director, Developer & Platform Group, Microsoft Ltd<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/key21_microsoft_exective_keynote.pptx">Download Slides</a> <img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.video(en-gb,MSDN.10).gif" />Download Video (WMV)</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" colspan="5" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Open Government – Transforming Democracy with the Cloud</strong>
<br /> Dave Coplin, NTO, Microsoft Ltd<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/key22_open_government_transforming_democracy_with_the_cloud.pptx">Download Slides</a> <img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.video(en-gb,MSDN.10).gif" />Download Video (WMV)</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" colspan="5" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Beyond e-GIF: Architects need to stand up and claim their role!</strong>
<br /> Andy Hopkirk, Head of Projects and Programmes and Director e-GIF Programme, NCC<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/key23_beyond_e-gif.pptx">Download Slides</a> <img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.video(en-gb,MSDN.10).gif" />Download Video (WMV)</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">10:50</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="5" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">Coffee Break</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<br />
</div>
</td>
<td align="center" bgcolor="#666666" style="border: 1px solid #999999; font-size: 11px;" width="139">
<div style="padding: 4px; color: #ffffff">
<strong>Enterprise</strong>
</div>
</td>
<td align="center" bgcolor="#666666" style="border: 1px solid #999999; font-size: 11px;" width="116">
<div style="padding: 4px; color: #ffffff">
<strong>Solution</strong>
</div>
</td>
<td align="center" bgcolor="#666666" style="border: 1px solid #999999; font-size: 11px;" width="121">
<div style="padding: 4px; color: #ffffff">
<strong>Infrastructure</strong>
</div>
</td>
<td align="center" bgcolor="#666666" colspan="2" style="border: 1px solid #999999; font-size: 11px;" width="68">
<div style="padding: 4px; color: #ffffff">
<strong>Interactive Tracks</strong>
</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">11:05</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>What does Mickey Mouse have to tell us about the Cloud?</strong>
<br /> Fred Warren, Service Line Architect<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/mickey_mouse_about_the_cloud.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/what_does_mickey_mouse_have_to_tell_us_about_the_cloud.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>A-Z of Windows Azure</strong>
<br /> Simon Davies, Architect, Microsoft Ltd<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/sol21_a_to_z_of_windows_azure.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/a-z_of_windows_azure.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Desktop as a Service</strong>
<br /> Jason Heyes, Solution Architect, Microsoft Ltd<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/inf21_desktop_as_a_service.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/desktop_as_a_service.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Operational Intelligence</strong>
<br /> Jeff Johnson, Architect, Microsoft<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/in121_operationa_%20intelligence.pptx">Download Slides</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Implications of Cloud on Enterprise IT</strong>
<br /> Matt Deacon, Architect, Microsoft Ltd</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">11:55</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>When the Enterprise is the size of a western nation</strong>
<br /> Andy James, CTO, Solidsoft<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/ent22_when_the_enterprise_is_the_size_of_a_western_nation.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/when_the_enterprise_is_the_size_of_a_western_nation.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Patterns for Cloud Computing</strong>
<br /> Dave Gristwood, Architect, Microsoft Ltd<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/sol22_patterns_for_cloud_computing.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/patterns_for_cloud_computing.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Virtualizing the data center – is Private cloud more than just a buzz word?</strong>
<br /> Neil Sanderson, Independent Consultant<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/inf22_virtualising_the_datacentre.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/virtualizing_the_data_center_is_private_cloud_more_than_just_a_buzzword.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>The Consultant’s Toolbox : 5 Great Tips for Architects</strong>
<br /> Josh Twist, Senior Consultant, Microsoft Ltd</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>SharePoint 2010 – Enabling Business Agility with Workflow</strong>
<br /> Joel Jeffery, JFDI Pheonix</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">12:40</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="5" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">Lunch</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" rowspan="2" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">13:30</div>
</td>
<td align="center" bgcolor="#EEEEEE" colspan="5" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Cloud as a business differentiator?</strong>
<br /> Ulrich Homann, Chief Architect, Worldwide Service, Microsoft Corp<br /><img alt="" height="16" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" valign="top" width="16" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/key24_cloud_as_business_differentiator.pptx">Download Slides</a> <img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.video(en-gb,MSDN.10).gif" />Download Video (WMV)</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" colspan="5" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Beyond the laws of Identity</strong>
<br /> Kim Cameron, Chief Architect of Identity and Distinguished Engineer, Microsoft Corp<br /><img alt="" height="16" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" valign="top" width="16" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/key25_beyond_the_laws_london.ppt">Download Slides</a> <img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.video(en-gb,MSDN.10).gif" /><a runat="server" href="https://www.microsoft.com/showcase/en/gb/details/2c503d1c-9b52-41a7-ab63-dc7d5842c77d">Download Video (WMV)</a></div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">14:50</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Does the Microsoft BPOS cloud model fit your Enterprise strategy?</strong>
<br /> Paul Cullimore and<br /> Wayne Filin-Matthews, Solution Architects, Microsoft Ltd<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/ent23_bpos_and_your_enterprise_strategy.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/does_the_microsoft_bpos_cloud_model_fit_your_enterprise_strategy.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Design considerations for storing data in the cloud with Windows Azure</strong>
<br /> Eric Nelson, Architect, Microsoft Ltd<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/sol23_design_consideration_%20for_storing_data_i_the_cloud.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/design_considerations_for_storing_data_in_the_cloud_with_windows_azure.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Why go to the office?The practicalities of distributed working</strong>
<br /> MSIT<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/inf23_why_go_to_the_office_microsoft_it.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/why_go_to_the_office_the_practicalities_of_distributed_working.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>AppFabric - Server and Cloud</strong>
<br /> Santosh Benjamin, Senior Consultant, Darren Jefford, Architect, Microsoft Ltd</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Practical capability modelling workshop</strong>
<br /> Mike Lloyd,Managing consultant, Structia</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">15:35</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="5" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">Coffee Break</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">15:50</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Architecting Systems that Users Love to Use</strong>
<br /> John Waterworth, Flow Interactive<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/ent24_architecting_system_that_users_love_to_use.pptx">Download Slides</a> <br /><img alt="" height="17" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/architecting_systems_that_users_love_to_use.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Relational Data and the Cloud</strong>
<br /> Keith Burns, Architect, Microsoft Ltd<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/sol24_relational_data_and_the_cloud.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/relational_data_and_the_cloud.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Embedding Communications in Application Design</strong>
<br /> Russell Kirk, MVP<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/inf24_embedding_communications_in_application_design.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/embedding_communications_in_application_design.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Azure in the Enterprise?</strong>
<br /> Simon Davies, Eric Nelson, Architects, Microsoft Ltd</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Identity and the Internet</strong>
<br /> Kim Cameron, Distinguished Engineer, Microsoft Corp</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">16:40</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>We live in a heterogeneous world, don't we?</strong>
<br /> Simon Thurman, Architect, Microsoft Ltd<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/ent25_we_live_in_a_heterogenous_world_don%27t_we.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/we_live_in_a_heterogeneous_world_dont_we_2.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Learnings from delivering a large, complex and highly visible projects</strong>
<br /> Darren Jefford, Architect, Microsoft UK<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/sol25_delivering_large_complex_and_highly_visible_project.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/learnings_from_delivering_a_large_complex_and_highly_visible_project.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Platform Modernisation</strong>
<br /> Matt Deacon, Architect, James O'Neill, Infrastructure Specialist, Microsoft Ltd<br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.presentation(en-gb,MSDN.10).gif" title="" /><a runat="server" href="https://download.microsoft.com/documents/uk/msdn/architecture/architectinsight/2010/inf25_plaform_modernisation.pptx">Download Slides</a> <br /><img alt="" src="https://msdn.microsoft.com/en-gb/ee959262.audio(en-gb,MSDN.10).gif" /><a runat="server" href="http://mediadl.microsoft.com/mediadl/www/u/uk/audio/platform_modernisation.wma">Download Audio (WMA)</a></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Data as a Service</strong>
<br /> Keith Burns, Dave Gristwood, Architects, Microsoft Ltd</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">
<strong>Moving from physical to virtual to dynamic to cloud</strong>
<br /> Neil Sanderson, Independent Consultant</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">17:25</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="5" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">Drinks Reception</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">19:00</div>
</td>
<td align="center" bgcolor="#EEEEEE" colspan="5" style="border: 1px solid #999999; font-size: 11px;">
<div style="padding: 4px;">Close</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr id="contentC" style="display: none">
<td align="center" colspan="5" style="border-bottom: gray 1px solid; border-left: gray 1px solid; width: 100%; border-right: gray 1px solid" valign="top" width="100%">
<table border="1" cellpadding="0" cellspacing="0" cols="7" frame="void" rules="none" width="602">
<tr>
<td align="center" bgcolor="#666666" style="border:1px solid #999999;font-size:11px;" width="35">
<div style="padding: 4px;color:#ffffff">
<strong>Start</strong>
</div>
</td>
<td align="center" bgcolor="#666666" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;color:#ffffff">
<strong>Agenda</strong>
</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">08:30</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">Registration</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" rowspan="3" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">09:30</div>
</td>
<td align="center" bgcolor="#EEEEEE" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">
<strong>Microsoft Executive Keynote</strong>
<br />Terry Smith, Senior Director, Partner Technology Unit, Microsoft Ltd</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">
<strong>Convergent Architecture - beyond SOA</strong>
<br />David Sprott, CEO, Everware-CBDI International and Founder CBDI Forum</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">
<strong>The next generation Enterprise</strong>
<br />Iain Mortimer, Chief Architect, Merrill Lynch Bank of America</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">10:50</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">Coffee Break</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">
<br />
</div>
</td>
<td align="center" bgcolor="#666666" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;color:#ffffff">
<strong>Enterprise</strong>
</div>
</td>
<td align="center" bgcolor="#666666" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;color:#ffffff">
<strong>Solution</strong>
</div>
</td>
<td align="center" bgcolor="#666666" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;color:#ffffff">
<strong>Infrastructure</strong>
</div>
</td>
<td align="center" bgcolor="#666666" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;color:#ffffff">
<strong>Interactive Tracks</strong>
</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">11:05</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Infrastructure Optimisation</strong>
<br />Roger Hordley, Enterprise Strategy Consultant, Microsoft Ltd<br /><br />IO is not so much a Service Offering, but more a method of working ….. a process that has been developed to enable Microsoft to gain an insight into business issues in order, specifically, to identify areas in which technology can (and equally importantly, cannot) contribute an increasing chance of success to projects that underpin key business drivers.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Polyglot Programming and Architecture</strong>
<br />Mark Bloodworth, Architect, Microsoft Ltd<br /><br />A look at the architectural impact of language choice and trends in language development.<br /></div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>SQL Server, the right choice for Today and Tomorrow</strong>
<br />Kevin Ashby, Enterprise Technology Specialist, Microsoft EMEA<br /><br />This session is an examination of what an Enterprise ready RDBMS should have and seeks to provide proof points for why SQL Server is not only ready for the data centre but is advantageously positioned compared to other database technologies. The discussion will provide you with clear evidence to use in your enterprises and with your clients about the scalability, performance and feature set of SQL Server.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">See day one</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">11:55</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Why, what, how, who, when, where - and no it's not a Zachmann framework!</strong>
<br />Martin Sykes, Global Enterprise Architect, Microsoft Services IT Architecture and Planning<br /><br />This session demonstrate the tools and techniques used by Microsoft architects to align business objectives with technology projects. Using tools such as the Benefits Dependency Network and Microsoft Services Business Architecture this presentation builds on the Portfolio Prioritization Article from the July 2009 Microsoft Architecture Journal, to show effective and proven methods used by enterprise architects.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>SharePoint for Architects</strong>
<br />David Bishop, Program Manager, Microsoft Ltd<br /><br />SharePoint 2010 session showing how to create extensions through VS2010 and discussing how the whole space is changing with regard to ECM and Microsoft’s thoughts on it from a software development perspective.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<p>
<strong>SQL Server Consolidation</strong>
<br />Justin Langford, MVP<br /></p>
<ul style="margin-left: 15px; text-align:left">
<li>Business and technical drivers <ul><li>Why consolidate?</li><li>Virtualization project goals benefits and pitfalls</li><li>Compare and contrast virtualization and consolidation</li></ul></li>
<li>Virtualization planning <ul><li>Successful SQL Server consolidation/virtualization</li><li>Special considerations for running SQL Server in shared environment</li><li>Workload isolation techniques</li></ul></li>
<li>Virtualization design and implementation <ul><li>Considerations for solution design</li><li>Using Virtualization to provide High Availability</li></ul></li>
<li>Potential issues and solutions <ul><li>Vendor support for virtualized/consolidated environments</li><li>Troubleshooting SQL Server on virtualized platforms</li></ul></li>
</ul>
</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">See day one</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">12:40</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">Lunch</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" rowspan="1" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">13:30</div>
</td>
<td align="center" bgcolor="#EEEEEE" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">
<strong>The Role of Modeling Standards in Visual Studio 2010</strong>
<br />Steve Cook, Software Architect, Visual Studio Team System, Microsoft Corp</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" rowspan="1" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">14:10</div>
</td>
<td align="center" bgcolor="#EEEEEE" colspan="5" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">
<strong>Software Engineering Method and Theory Initiative</strong>
<br />Ivar Jacobson, Ivar Jacobson International</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">14:50</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Application Modernization Framework</strong>
<br />David Sprott, CEO, CBDI Forum</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<p>
<strong>Project Visibility with Visual Studio 2010</strong>
<br />Richard Erwin & Giles Davies, Developer Tools Techincal Specialists, Microsoft Ltd</p>
<p>Project visibility is a constant problem throughout the development lifecycle. Visual Studio and team system have come a long way in solving these issues from a project management perspective, but what about the architect? How visible are the technical issues within a project? How can the architect gain visibility to avoid unpleasant and unforeseen issues from arising too late?</p>
</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Master Data Management</strong>
<br />Satya SK Jayanty, MVP<br /><br />Master data management (MDM) is a hot topic these days, managing the issues around data integration, data quality, compliance, and poor data entry and management practices. R2’s Master Data Services (MDS) feature provides a centralized approach to defining, deploying and managing master data as well as a centralized portal for creating, editing and updating that data.<br /><br />In this session we will get to know on how to implement MDM solutions, enabling the data’s business owners to provide sound data management and flexible services to other systems in your organization.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">See day one</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">15:35</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">Coffee Break</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">15:50</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Aligning Business and IT using Business Capability Mapping and Solution Reference Architectures</strong>
<br />Jason Hogg, Group Architect - Solution Engineering, Microsoft Corp<br /><br />In this presentation we will show how it is possible to navigate from a business capability map created through a process such as MSBA to a domain specific reference models and associated reference architecture - thus allowing us to move from business capabilities to solution architecture proposal. The presentation will focus on work that is being done inside the Services organization and will demonstrate application using the BI domain. The presentation will also include relevant terminology descriptions as well as discuss the role of industry standards such as IEEE 1471 in helping us normalize how we describe reference architectures.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Testing, why it should be fully integrated in the application lifecycle?</strong>
<br />Danny Crone, nFocus Testing<br /><br />We've come a long way from the days of testing coming last after report generation within the development lifecycle. Agile development practices and tooling have reaped many benefits but how do we ensure that testing is integrated end-to-end throughout the lifecycle? How can testing become a first class citizen and what is the role of the architect in ensuring testing is made so?</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Self-Service BI, Corporate BI and how they can complement each other</strong>
<br />Chris Webb, MVP</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">See day one</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">16:40</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Effective Business Execution Platform</strong>
<br />Hatay Tuna, Architect, Microsoft Ltd<br /><br />How do we transform Business Objectives into IT Decisions? This session discusses proven and practical methods and practices to help enterprise architects build an effective EA platform to identify opportunities and then define and deliver successful solutions.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Tools for Architects in Visual Studio 2010</strong>
<br />Stuart Kent, Principal Architect, Visual Studio, Microsoft Corp<br /><br />Visual Studio 2010 introduces a new set of extensible visualization and modelling tools targeted at the software architect. The tools include a set of UML designers, a tool for graphically visualizing code and other development process artefacts, and a tool for validating desired dependencies and relationships between architectural layers. The tools can be tailored to support the specific software development approach within which they are deployed. For example, it’s possible to customize the way in which the tools interact with one another and the rest of the IDE, to create custom code generators, to write custom layer validation schemes, to create custom graphical visualizations, and even to create your own modelling languages and matching designers. This talk will give an overview of the tools and extensibility support, and demonstrate a subset.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Data Security & Compliance – it’s a process not a product</strong> TBC<br /><br />Security and Compliance are key words within IT for the right reason and these are resurging in the face of cloud computing and the concerns over hosting data off premise. But what about on-premise? It is well known that the major security threats come from people over technology but it is often the case that these parts are not given the time or effort to address as they should. With cloud, it's the first thing to ask - why isn't that the case internally?</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">See day one</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">17:25</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">Drinks Reception</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">19:00</div>
</td>
<td align="center" bgcolor="#EEEEEE" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">Close</div>
</td>
</tr>
</table>
</td>
</tr>
<tr id="contentD" style="display: none">
<td colspan="5" style="border-bottom: gray 1px solid; border-left: gray 1px solid; width: 100%; border-right: gray 1px solid" valign="middle" width="100%">
<table border="1" cellpadding="0" cellspacing="0" cols="7" frame="void" rules="none" width="602">
<tbody>
<tr>
<td align="center" bgcolor="#666666" style="border:1px solid #999999;font-size:11px;" width="35">
<div style="padding: 4px;color:#ffffff">
<strong>Start</strong>
</div>
</td>
<td align="center" bgcolor="#666666" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;color:#ffffff">
<strong>Agenda</strong>
</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">08:30</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">Registration</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" rowspan="3" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">09:30</div>
</td>
<td align="center" bgcolor="#EEEEEE" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">
<strong>Microsoft Executive Keynote</strong>
<br />Mark Taylor, Senior Director, Developer & Platform Group, Microsoft Ltd</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">
<strong>Open Government – Transforming Democracy with the Cloud</strong>
<br />Dave Coplin, NTO, Microsoft Ltd</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">
<strong>Beyond e-GIF: Architects need to stand up and claim their role!</strong>
<br />Andy Hopkirk, Head of Projects and Programmes and Director e-GIF Programme, NCC</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">10:50</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">Coffee Break</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">
<br />
</div>
</td>
<td align="center" bgcolor="#666666" style="border:1px solid #999999;font-size:11px;" width="139">
<div style="padding: 4px;color:#ffffff">
<strong>Enterprise</strong>
</div>
</td>
<td align="center" bgcolor="#666666" style="border:1px solid #999999;font-size:11px;" width="116">
<div style="padding: 4px;color:#ffffff">
<strong>Solution</strong>
</div>
</td>
<td align="center" bgcolor="#666666" style="border:1px solid #999999;font-size:11px;" width="121">
<div style="padding: 4px;color:#ffffff">
<strong>Infrastructure</strong>
</div>
</td>
<td align="center" bgcolor="#666666" style="border:1px solid #999999;font-size:11px;" width="68">
<div style="padding: 4px;color:#ffffff">
<strong>Interactive Tracks</strong>
</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">11:05</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>What does Mickey Mouse have to tell us about the Cloud?</strong>
<br />Fred Warren, Service Line Architect<br /><br />As we look to create logical deconstructions of not just our software services, but platform and infrastructure services, are we running the risk of being sorcerers’ apprentices and spinning up a bunch of services that create chaos, or are we going to create something beautiful?</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>A-Z of Windows Azure</strong>
<br />Simon Davies, Architect, Microsoft Ltd<br /><br />A review of Windows Azure, past, present and future.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Desktop as a Service</strong>
<br />Jason Heyes, Solution Architect, Microsoft Ltd<br /><br />The process (or at least the perception) of deploying, managing and maintaining the desktop and associated application software in the enterprise is too complex, too lengthy, too expensive and does not provide an adequate ROI. Microsoft has a range of technologies that includes Application Virtualisation (APP-V, MED-V, Remote Apps, Terminal Server), OS virtualisation (Remote Desktop, Terminal Services, and VDI), data virtualisation (folder redirection and synchronisation), hardware virtualisation (Hyper-V) and management capabilities (SCCM, SCVMM, and SCOM) that should allow us to provide a solution to fit all requirements. The basic premise is that a user should receive the right desktop and associated software according to whatever their particular needs are.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">See day two</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">11:55</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>When the Enterprise is the size of a western nation</strong>
<br />Andy James, CTO, Solidsoft<br /><br />The architectural challenges and approaches in designing a system to meet the needs of the UK whilst meeting the stringent security requirements and cross government need. Or simply put; how the ‘Tell Us Once’ design has to be told many times!</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Patterns for Cloud Computing</strong>
<br />Dave Gristwood, Architect, Microsoft Ltd<br /><br />Are there a common set of patterns for cloud computing? As more folk turn to cloud computing, architects and developers have been exploring the types of applications that people are choosing to run in the cloud, and whether these applications can be categorized in any way. This session explores several usage patterns for cloud computing, including using the cloud for Scale, Multi-Tenancy, Compute and Storage.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Virtualizing the data center – is Private cloud more than just a buzz word?</strong>
<br />TBC<br /><br />Virtualisation has been a hot topic in data centres for the past few years, with management becoming ever more significant. Cloud is the "new black" and private cloud is being thrown around by virtualisation vendors wanting to have something to offer "in the cloud" but what does it mean? Is it just buzz or is there something architecturally more significant here? Is it indeed a product or a pattern?</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">See day two</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">12:40</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">Lunch</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" rowspan="2" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">13:30</div>
</td>
<td align="center" bgcolor="#EEEEEE" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">
<strong>Cloud as a business differentiator?</strong>
<br />Ulrich Homann, Chief Architect, Worldwide Service, Microsoft Corp</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">
<strong>Beyond the laws of Identity</strong>
<br />Kim Cameron, Chief Architect of Identity and Distinguished Engineer, Microsoft Corp</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">14:50</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Does the Microsoft BPOS cloud model fit your Enterprise strategy?</strong>
<br />Paul Cullimore and<br />Wayne Filin-Matthews, Solution Architects, Microsoft Ltd<br /><br />A look at the Microsoft BPOS service focusing on the advantages and limitations of moving your company's email, SharePoint and Unified Communication solutions to Microsoft Online.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<p>
<strong>Design considerations for storing data in the cloud with Windows Azure</strong>
<br />Eric Nelson, Architect, Microsoft Ltd</p>
<p>The Windows Azure includes not one but two (arguably three) ways of storing your data. In this session we will look at the implications of Windows Azure Storage and SQL Azure on how we will store data when we build applications deployed in the Cloud. We will cover “code near” vs. “code far”, relational vs. none relational, blobs, queues and more.</p>
</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Why go to the office? The practicalities of distributed working</strong>
<br />MSIT<br /><br />The world of IT has never been faster moving than it is today. IT needs to manage what it has but also be in a position to respond proactively to new opportunities. The cloud is on the lips of every CIO and the "I must have one" factor is starting to take hold. So what does cloud mean to IT? If we're expected to be hosting everything in the cloud someday then what does that mean in terms of operations management? If we have a virtualisation mess today then what will cloud do to solve or add to this dilemma? With cloud the meter is always ticking, resource means money! But how do we put this under some form of control in order that the benefits are seen and that the costs are managed? In this session we'll look at the dilemma for IT that cloud creates and the support within the Azure platform for operations management.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">See day two</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">15:35</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">Coffee Break</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">15:50</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Architecting Systems that Users Love to Use</strong>
<br />John Waterworth, Flow Interactive<br /><br />Enterprise Architects are designers of socio-technical systems. These systems are a complex and ever-changing mix of people (colleagues, customers, suppliers and partners) and technology (hardware, software, networks, devices) performing some activity (with goals, processes, rules and regulations). Descriptions of the Enterprise Architect role tend to focus on the technology and activity aspects of these systems—particularly on aligning information technology strategy and portfolio with business strategy and goals. The people aspect too, often comes in a poor third. Putting equal focus on people—on user experience—can improve business response times and reliability, and foster goodwill among colleagues, customers, suppliers and business partners.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Relational Data and the Cloud</strong>
<br />Keith Burns, Architect, Microsoft Ltd<br /><br />With the advent of SQL Azure there are now multiple options for storing relational data. Do you store the data locally or in the cloud? What are the differences between SQL Server and SQL Azure that you need to be aware of? What if you want to synchronize data between them? In this session we will discuss all the deployment options and interoperability issues as well as discussing some other forthcoming SQL Azure technologies.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Embedding Communications in Application Design</strong>
<br />Russell Kirk, MVP<br /><br />Designing applications around the communications process, using unified communications to embed phone and video controls directly within the application. Intention is to make people think about how this changes the application design process and that this makes line-of-business applications interactive. Includes elements of web2.0 and social computing via SharePoint 2010, and partner products as examples, such as Dassault 3d CAD where designers IM with each other within the application.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">See day two</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">16:40</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>We live in a heterogeneous world, don't we?</strong>
<br />Simon Thurman, Architect, Microsoft Ltd<br /><br />There are many attributes, capabilities, and resource requirements to consider when choosing a platform to build your solution on. In addition to wider considerations such as interoperability, and standards. In this session we’ll discuss what these are and the value, benefits and considerations of choosing the platform fit for purpose.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Learnings from delivering a large, complex and highly visible projects</strong>
<br />Darren Jefford, Architect, Microsoft UK<br /><br />As an architect in Microsoft Services, we get to see some interesting projects, some that are extremely visible both within the organisation and externally. Logging experience from projects is a useful habit that over time can build into a useful knowledge base that provides useful guidance for future use. This session will look at a handful of experiences and how these combine to provide useful learnings for the future (and how not to do things next time around!).</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;" valign="top">
<div style="padding: 4px;">
<strong>Managing Clouds</strong>
<br />Matt Deacon, Architect, James O'Neill, Infrastructure Specialist, Microsoft Ltd<br /><br />The world of IT has never been faster moving than it is today. IT needs to manage what it has but also be in a position to respond proactively to new opportunities. The cloud is on the lips of every CIO and the "I must have one" factor is starting to take hold. So what does cloud mean to IT? If we're expected to be hosting everything in the cloud someday then what does that mean in terms of operations management? If we have a virtualisation mess today then what will cloud do to solve or add to this dilemma? With cloud the meter is always ticking, resource means money! But how do we put this under some form of control in order that the benefits are seen and that the costs are managed? In this session we'll look at the dilemma for IT that cloud creates and the support within the Azure platform for operations management.</div>
</td>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">See day two</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">17:25</div>
</td>
<td align="center" bgcolor="#FFFFFF" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">Drinks Reception</div>
</td>
</tr>
<tr>
<td align="center" bgcolor="#EEEEEE" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">19:00</div>
</td>
<td align="center" bgcolor="#EEEEEE" colspan="4" style="border:1px solid #999999;font-size:11px;">
<div style="padding: 4px;">Close</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</body>
</html>
</div>
</div>
</td>
<td valign="top">
<div class="RightAdRail">
<p>
<a runat="server" href="http://www.delegate.com/microsoft/ukevents/architectinsight/2010/">
<img align="Right" alt="Microsoft Architect Insight Conference 2010 - Architecture as a Business Differentiator" height="260" src="https://msdn.microsoft.com/en-gb/ee959240.aic_right_2010_3(en-gb,MSDN.10).jpg" title="Microsoft Architect Insight Conference 2010 - Architecture as a Business Differentiator" width="205" />
</a>
</p>
</div>
</td>
.jpg "Microsoft Architect Insight Conference 2010 - Architecture as a Business Differentiator")
.jpg){kind=small}
.jpg){kind=small}
.jpg "Microsoft Services"){kind=small}
.jpg "Interoperability Solutions from Microsoft"){kind=small}
.jpg "IASA"){kind=small}