Introduction
Choosing a great name for your startup is hard. It can seem like all the good names are taken, and registering a domain for your company can feel like an impossible task. However, a great name makes it easy for customers to find you, talk about you, and refer other customers. It's also a major factor in how people perceive your company's credibility.
When you're a startup founder, the name of your company is one of the few things you're 100 percent in control of, so you might as well get it as close to right as possible.
Unfortunately, many founders pick a suboptimal name for their company. A choice that introduces friction for customers who are trying to find and talk about the company. A suboptimal name makes it harder for the company to build a strong brand. In many cases, it causes the company to spend time and money later to change its name by rebranding.
In this module, we cover how to choose a great name from the beginning. That information includes the importance of tying your brand to a strong web presence in the form of a .com domain and relevant social handles.
We also introduce the concept of a personal brand for startup founders. We discuss some of the ways you can position yourself as a thought leader to help boost the strength of your company's brand.
Learning objectives
By the end of the module, you learn:
- How to come up with potential names for your startup, and what makes a good name.
- How to avoid the mistakes that founders commonly make when choosing a name.
- Why and how to secure the right domains for your company.
- Why and how you should invest time in building your personal brand as the external face of the company.