Viva Insights
A Microsoft Viva module that provides insights and recommendations designed to improve productivity and wellbeing.
80 questions
Viva Insights - Email Open Rate is not Changing Even After Multiple People Open My Email
![](data:image/svg+xml, %3Csvg xmlns='http://www.w3.org/2000/svg' height='64' class='font-weight-bold' style='font: 600 30.11764705882353px "SegoeUI", Arial' width='64'%3E%3Ccircle fill='hsl(217.60000000000002, 90%, 31%)' cx='32' cy='32' r='32' /%3E%3Ctext x='50%25' y='55%25' dominant-baseline='middle' text-anchor='middle' fill='%23FFF' %3ECL%3C/text%3E%3C/svg%3E)
Christian Latson
1
Reputation point
I send out a weekly email to over 100 people in my organization. I have been receiving useful Open Rate insights for this communication, but I'm concerned about the validity of this percentage. After seeing a 36% open rate, I communicated that this was low and had users agree to review the email. It has been 4 days and the open rate has not increased. Does it stop recording open rates after a certain time? Is there a way to ensure this is an accurate number?
{count} votes
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Kael Yao-MSFT 37,651 Reputation points Microsoft Vendor2022-10-24T05:49:21.74+00:00 If the user simply checked the preview of the email without marking it as read, it would not be counted as open rate.
Would it be the possible cause of this issue?
And would this issue also occur on other messages?
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Christian Latson 1 Reputation point
2022-10-24T12:54:54.987+00:00 Thank you for your response.
This issue has occurred on all my messages. Once I receive a percentage, it never seems to change. So is it possible that it is only calculating that initial open rate percentage that happens after 30 minutes?
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Kael Yao-MSFT 37,651 Reputation points Microsoft Vendor
2022-10-25T01:57:31.207+00:00 Based on my test it should keep updating without a time limit.
Since it also happens on other messages, I suppose it may be due to recipients' behavior.
Did the recipients who you asked to review the email have the mail marked as read in their Exchange mailbox? -
Christian Latson 1 Reputation point
2022-10-28T18:57:30.167+00:00 I have not been able to validate this. However, would you know if the message will be marked as "Read" if they open an attachement in the preview? The most important part of the message is the accompanying PDF.
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Kael Yao-MSFT 37,651 Reputation points Microsoft Vendor
2022-10-31T05:52:15.003+00:00 It may depend on the recipients' Outlook setting. (By default an email won't be marked as Read by opening an attachment in preview, unless double-clicking to open it or right-clicking to mark it as read)
Please see the following screenshot (Currently not enabled. If enabled the email would be marked as Read in preview):
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