Note
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Access to this page requires authorization. You can try changing directories.
There are limits for how many audiences, conversions, custom events, and parameters you can create, as well as a data size limit for information transmitted by the parameters for universal pixels.
Object limits
The table below shows the limits to the number of objects you can create.
| Object | Limit |
|---|---|
| Audiences | 1000 |
| Conversions | 1000 |
| Custom Events | 100 |
| Custom Parameters | 100 |
Request limits
The table below shows the size limits for the information transmitted by parameters.
| Request | Limit |
|---|---|
| URL length | 2000 characters |
| Items passed in an array per single parameter | 200 items |
| Single parameter value | 100 characters |
| Total number of parameters | 100 parameters |
Note
If your application ID is longer than 200 characters, the request will be processed, but the ID will be truncated. Only the last 200 characters will be kept.