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Customers dashboard - Cloud product performance

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Appropriate roles: Admin agent | Report viewer | Executive report viewer

The Customers dashboard presents data of customers who have either:

  • Acquired cloud products such as Office, Azure, and Dynamics through you

    - or -

  • Used you to deploy and manage these products in their tenants

The Customers dashboard has the following sections, which are described in this article:

Summary

The summary section presents a snapshot of various key performance indicators (KPIs) related to your customers, such as:

  • Customers
  • Active customers
  • Subscriptions
  • Customers added
  • Customers churned
  • Customers by each product.

Page-level filters are applicable for each section.

Screenshot of Customers Summary dashboard shows bar charts and numbers of customers active, recently added, lost/churned, or by specific product.

Current customers

  • Current count of all customers your organization is associated with through different attribution types across all cloud products, such as Office, Azure, and Dynamics. A customer is counted if they have at least one subscription with Active status.
  • Decline percentage (%) of customers during the selected date range
  • Micro chart shows month-over-month trend of customers count over the selected date range

Active customers

  • Current count of customers with any active product usage, such as active usage on any of the cloud products.
  • Growth or decline percentage (%) of active customers during the selected time period
  • Micro chart shows a month-over-month trend of active customers count over the selected date range.

Net customers added

  • Net count of all customers added during the selected time period. It considers all the customers added and churned (added or lost) during the selected time period.
  • Growth or decline percentage (%) of customers added during selected sate range.
  • Micro chart shows month-over-month trend of customers added over the selected date range.

Last month churn

  • Count of all customers churned during the last month of the selected time period. A customer is considered lost if the customer doesn't have a single subscription with active status.
  • Percent of customers churned during the selected date range
  • Micro chart shows a month-over-month trend of customers churned over the selected time period

Customers by products

  • Current count of customers distributed across the various Cloud products such as Office 365, Azure, and Dynamics.

Geographical spread of your customers

Count of current customers, current active customers, and customers newly added during the selected date range are geo-mapped using the customer's country/region. The percentages displayed below the metric indicate the percentage contribution of that country/region of the Total for that metric. You can search and select a country/region in the table. All columns in the table are sortable.

Screenshot of Partner Center Insights Customer report by geography shows world map and list of total, added, and new customers by region.

Customer adds and churns

Trend of customers with a breakdown into new, existing, and churned for a selected date range.

  • The x axis represents months of the selected date range.
  • The y axis represents customer count.
  • Churned customers are represented on a negative scale of the y axis.
  • A stacked column chart presents a breakdown of new, existing, and churned customers for the month.
  • You can rebuild the column chart with specific stack items by selecting them in the legend.
  • You can use the slider at the top of the chart to zoom in to a specific period.

Screenshot of Partner Center Insights Customer report with bar graph shows the number of customers added, lost, or churned over a period of time.

Customer distribution

Breakdown of your current customers by your Microsoft AI Cloud Partner Program locations, customer segments, sales channel/Azure pricing model, and the attribution type.

Select the respective tabs above the chart to view the breakdown by these categories.

You can rebuild the chart by selecting/unselecting specific dimensions by selecting the legend items.

Customers by products breakdown

Breakdown of your current customers count by products and SKUs/plans.

Select a product in the product breakdown pie chart to view the breakdown by SKUs/plans in the chart next to it.

Screenshot of Customers by product report shows trends.

Screenshot of Customers by product report.

Customer distribution trend

Monthly trend of the distribution of your customers during the selected date range by markets, segments, your Microsoft AI Cloud Partner Program locations, and products they've acquired.

Select the respective tabs in the chart to view the trend by these categories.

  • X-axis represents the months for the date range you've selected.
  • Y-axis has the count of customers for the selected category (tab selection).

You can hover over the chart columns to view the values breakdown of each stack.

You can use the slider at the top of the chart to zoom in to data about a particular period.

Screenshot of customer distribution trend report showing charts you can view by market, segment, partner location, or products.

Active customers chart

Monthly trend chart comparing active and total customers for the selected date range. Columns represent active customer counts each month and the line represents total customers each month.

Screenshot of Partner Center Insights Active customers report showing charts over time of active customers.

Related content

For more reports, see Using the Partner Center Insights unified dashboard.

Note

You can download this report's raw data from the Download Reports section of the Insights workspace. To learn more, see Download reports