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If you’re interested in how search engines rank web pages, read these four articles:
· “SSW Rules to Better Google Rankings” --http://www.ssw.com.au/SSW/Standards/Rules/RulesToBetterGoogleRankings.aspx
· “How URLs Can Affect Top Search Engine Rankings” by John Heard, Technical Analyst at Planet Ocean Communications -- http://www.marketposition.com/blog/archives/2006/04/how_urls_can_af.html
· "How Search Engines Rank Web Pages" by Danny Sullivan --
http://searchenginewatch.com/showPage.html?page=2167961
· "Search Engine Placement Tips" by Danny Sullivan --
http://searchenginewatch.com/showPage.html?page=2168021
Source: Excellent blog post by Scott Guthrie -- http://weblogs.asp.net/scottgu/archive/2007/02/26/tip-trick-url-rewriting-with-asp-net.aspx