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Tutorial: Microsoft Entra integration with Mixpanel

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In this tutorial, you'll learn how to integrate Mixpanel with Microsoft Entra ID. When you integrate Mixpanel with Microsoft Entra ID, you can:

  • Control in Microsoft Entra ID who has access to Mixpanel.
  • Enable your users to be automatically signed-in to Mixpanel with their Microsoft Entra accounts.
  • Manage your accounts in one central location.

Prerequisites

To get started, you need the following items:

  • A Microsoft Entra subscription. If you don't have a subscription, you can get a free account.
  • Mixpanel single sign-on (SSO) enabled subscription.

Scenario description

In this tutorial, you configure and test Microsoft Entra single sign-on in a test environment.

Note

Identifier of this application is a fixed string value so only one instance can be configured in one tenant.

To configure the integration of Mixpanel into Microsoft Entra ID, you need to add Mixpanel from the gallery to your list of managed SaaS apps.

  1. Sign in to the Microsoft Entra admin center as at least a Cloud Application Administrator.
  2. Browse to Identity > Applications > Enterprise applications > New application.
  3. In the Add from the gallery section, type Mixpanel in the search box.
  4. Select Mixpanel from results panel and then add the app. Wait a few seconds while the app is added to your tenant.

Alternatively, you can also use the Enterprise App Configuration Wizard. In this wizard, you can add an application to your tenant, add users/groups to the app, assign roles, as well as walk through the SSO configuration as well. Learn more about Microsoft 365 wizards.

Configure and test Microsoft Entra SSO for Mixpanel

Configure and test Microsoft Entra SSO with Mixpanel using a test user called B.Simon. For SSO to work, you need to establish a link relationship between a Microsoft Entra user and the related user in Mixpanel.

To configure and test Microsoft Entra SSO with Mixpanel, perform the following steps:

  1. Configure Microsoft Entra SSO - to enable your users to use this feature.
    1. Create a Microsoft Entra test user - to test Microsoft Entra single sign-on with B.Simon.
    2. Assign the Microsoft Entra test user - to enable B.Simon to use Microsoft Entra single sign-on.
  2. Configure Mixpanel SSO - to configure the single sign-on settings on application side.
    1. Create Mixpanel test user - to have a counterpart of B.Simon in Mixpanel that is linked to the Microsoft Entra representation of user.
  3. Test SSO - to verify whether the configuration works.

Configure Microsoft Entra SSO

Follow these steps to enable Microsoft Entra SSO.

  1. Sign in to the Microsoft Entra admin center as at least a Cloud Application Administrator.

  2. Browse to Identity > Applications > Enterprise applications > Mixpanel > Single sign-on.

  3. On the Select a single sign-on method page, select SAML.

  4. On the Set up single sign-on with SAML page, click the pencil icon for Basic SAML Configuration to edit the settings.

    Edit Basic SAML Configuration

  5. On the Basic SAML Configuration section, perform the following step:

    In the Sign-on URL text box, type the URL: https://mixpanel.com/login/

    Note

    Please register at https://mixpanel.com/register/ to set up your login credentials and contact the Mixpanel support team to enable SSO settings for your tenant. You can also get your Sign On URL value if necessary from your Mixpanel support team.

  6. On the Set up Single Sign-On with SAML page, in the SAML Signing Certificate section, click Download to download the Certificate (Base64) from the given options as per your requirement and save it on your computer.

    The Certificate download link

  7. On the Set up Mixpanel section, copy the appropriate URL(s) as per your requirement.

    Copy configuration URLs

Create a Microsoft Entra test user

In this section, you'll create a test user called B.Simon.

  1. Sign in to the Microsoft Entra admin center as at least a User Administrator.
  2. Browse to Identity > Users > All users.
  3. Select New user > Create new user, at the top of the screen.
  4. In the User properties, follow these steps:
    1. In the Display name field, enter B.Simon.
    2. In the User principal name field, enter the username@companydomain.extension. For example, B.Simon@contoso.com.
    3. Select the Show password check box, and then write down the value that's displayed in the Password box.
    4. Select Review + create.
  5. Select Create.

Assign the Microsoft Entra test user

In this section, you'll enable B.Simon to use single sign-on by granting access to Mixpanel.

  1. Sign in to the Microsoft Entra admin center as at least a Cloud Application Administrator.
  2. Browse to Identity > Applications > Enterprise applications > Mixpanel.
  3. In the app's overview page, select Users and groups.
  4. Select Add user/group, then select Users and groups in the Add Assignment dialog.
    1. In the Users and groups dialog, select B.Simon from the Users list, then click the Select button at the bottom of the screen.
    2. If you are expecting a role to be assigned to the users, you can select it from the Select a role dropdown. If no role has been set up for this app, you see "Default Access" role selected.
    3. In the Add Assignment dialog, click the Assign button.

Configure Mixpanel SSO

  1. In a different browser window, sign-on to your Mixpanel application as an administrator.

  2. On bottom of the page, click the little gear icon in the left corner.

    Mixpanel Single Sign-On

  3. Click the Access security tab, and then click Change settings.

    Screenshot shows the Access security tab where you can change settings.

  4. On the Change your certificate dialog page, click Choose file to upload your downloaded certificate, and then click NEXT.

    Screenshot shows the Change your certificate dialog box where you can choose a certificate file.

  5. In the authentication URL textbox on the Change your authentication URL dialog page, paste the value of Login URL., and then click NEXT.

    Screenshot shows the Change your authentication U R L pane where you can copy your Login U R L.

  6. Click Done.

Create Mixpanel test user

The objective of this section is to create a user called Britta Simon in Mixpanel.

  1. Sign on to your Mixpanel company site as an administrator.

  2. On the bottom of the page, click the little gear button on the left corner to open the Settings window.

  3. Click the Team tab.

  4. In the team member textbox, type Britta's email address in the Azure.

    Screenshot shows the Team tab where you add an address to Invite.

  5. Click Invite.

Note

The user will get an email to set up the profile.

Note

Mixpanel also supports automatic user provisioning, you can find more details here on how to configure automatic user provisioning.

Test SSO

In this section, you test your Microsoft Entra single sign-on configuration with following options.

  • Click on Test this application, this will redirect to Mixpanel Sign-on URL where you can initiate the login flow.

  • Go to Mixpanel Sign-on URL directly and initiate the login flow from there.

  • You can use Microsoft My Apps. When you click the Mixpanel tile in the My Apps, this will redirect to Mixpanel Sign-on URL. For more information about the My Apps, see Introduction to the My Apps.

Next steps

Once you configure Mixpanel you can enforce session control, which protects exfiltration and infiltration of your organization’s sensitive data in real time. Session control extends from Conditional Access. Learn how to enforce session control with Microsoft Defender for Cloud Apps.