Roles in Viva Amplify

You can make sure that everyone in your organization has the right permissions by familiarizing yourself with admin and user roles in Viva Amplify.

Admin roles

Users with both the SharePoint Admin role and Microsoft 365 Groups Admin role can configure the Viva Amplify experience for their end users from within the Viva Amplify admin experience.

The following roles and permissions are required to set up Viva Amplify.

Admin role	Permissions
SharePoint admin	Users with this role have global permissions within Microsoft SharePoint Online, when the service is present, and the ability to create and manage all Microsoft 365 groups, manage support tickets, and monitor service health.
Microsoft 365 Groups admin	Users in this role can create and manage groups and their settings, including naming and expiration policies. It's important to understand that assigning a user to this role gives them the ability to manage all groups in the organization across various workloads including Viva Amplify campaigns, Teams, SharePoint, and Outlook. Users with this permission can also manage the various groups settings across some admin portals including the Microsoft 365 admin center, Azure portal, Teams admin center, and SharePoint admin center.

Learn more about Microsoft 365 roles.

User roles

User roles are assigned by the campaign creator in Viva Amplify.

Campaign role	Description	Permission	Manage campaign members
Owner	These users oversee and manage the entire campaign.	Full control	Only owners can manage all campaign members and update all roles.
Approver	These users approve campaign publications. They can edit and approve Amplify content, list items, and documents.	Approvers can manage other approvers as needed.
Editor	These users create and manage campaign publications. They can manage lists and edit campaign materials.	Editors can view campaign members.