Keyword First Page Bid Record - Bulk

Defines a keyword's estimated first page bid that can be downloaded in a bulk file.

Keyword First Page Bid Record

For a Keyword First Page Bid record, the following bulk fields are available for download. The keyword first page bid is equivalent to calling the GetEstimatedBidByKeywordIds operation with the Ad Insight service, and specifying FirstPage as the TargetAdPosition value.

Column Header	Description
Keyword	The keyword to which the estimates apply.
Bid	The suggested bid value for first page side bar positioning in search results.
Spend	The estimated average cost per week.
Impressions	The estimated average number of impressions per week.
Clicks	The estimated average number of clicks per week.
CTR	The estimated CTR. The formula used to calculate the CTR is (maximum number of clicks / maximum number of impressions) * 100.
Avg CPC	The estimated average CPC. The formula used to calculate the average CPC is (maximum total cost / maximum number of clicks).
Avg CPM	The average of the cost per thousand impressions (CPM) of the ad. The value will be 0 (zero) if the ad group to which the ad belongs does not specify the Content ad distribution medium or if the user does not belong to the CPM pilot program.
Avg position	The position in the search results given the specified bid.
Conversions	The estimated number of conversions per week.
CPA	The estimated cost per conversion. The formula for calculating the cost per conversion is (spend / conversions).