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Keyword Main Line Bid Record - Bulk

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Defines a keyword's estimated main line bid that can be downloaded in a bulk file.

Keyword Main Line Bid Record

For a Keyword Main Line Bid record, the following bulk fields are available for download. The keyword main line bid is equivalent to calling the GetEstimatedBidByKeywordIds operation with the Ad Insight service, and specifying MainLine as the TargetAdPosition value.

Column Header Description
Keyword The keyword to which the estimates apply.
Bid The suggested bid value for main line positioning in search results.
Spend The estimated average cost per week.
Impressions The estimated average number of impressions per week.
Clicks The estimated average number of clicks per week.
CTR The estimated CTR.

The formula used to calculate the CTR is (maximum number of clicks / maximum number of impressions) * 100.
Avg CPC The estimated average CPC.

The formula used to calculate the average CPC is (maximum total cost / maximum number of clicks).
Avg CPM The average of the cost per thousand impressions (CPM) of the ad.

The value will be 0 (zero) if the ad group to which the ad belongs does not specify the Content ad distribution medium or if the user does not belong to the CPM pilot program.
Avg position The position in the search results given the specified bid.
Conversions The estimated number of conversions per week.
CPA The estimated cost per conversion.

The formula for calculating the cost per conversion is (spend / conversions).