MatchType Value Set - Campaign Management

Defines the possible match types for a keyword or negative keyword.

Note

AIOptimized is a Reporting attribution value and an internal system match type used by AI Max search term matching. It is not a valid Campaign Management MatchType request value. For reporting details, see DeliveredMatchTypeReportFilter.AIOptimized.

Syntax

<xs:simpleType name="MatchType" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:annotation>
    <xs:appinfo>
      <ActualType Name="unsignedByte" Namespace="http://www.w3.org/2001/XMLSchema" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
    </xs:appinfo>
  </xs:annotation>
  <xs:restriction base="xs:string">
    <xs:enumeration value="Exact" />
    <xs:enumeration value="Phrase" />
    <xs:enumeration value="Broad" />
  </xs:restriction>
</xs:simpleType>

Values

The MatchType value set has the following values: Broad, Exact, Phrase.

Value	Description
Broad	The match type is Broad.
Exact	The match type is Exact.
Phrase	The match type is Phrase.

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

Used By

Keyword
NegativeKeyword