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Lodging Campaigns

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Note

As of April 9th, you’ll no longer have full access to Hotel Center. We’re looking forward to introducing you to Property Center, which will provide exciting self-serving capabilities. Thanks for waiting patiently as we update our help content with the new features. In the meantime, you can read about these upcoming changes and how to make your migration process smoother.

Lodging campaigns (formerly Hotel campaigns) is a new campaign type that enables advertisers to showcase their hotels on Bing.com across devices. Travelers can see Hotel price ads when they are actively looking to book a hotel. In addition to the Hotel price ads, lodging campaigns allow advertisers to display their hotels on the Bing Maps page via the Property promotion ads.

Benefits

Here are some benefits of using lodging campaigns:

  • Streamlines Hotel price ads management across different platforms.

  • Additional ad placements with the Property promotion ads.

  • Increase your reach and online sales by using remarketing lists, including the ones that are already active in your Microsoft Advertising search campaigns and our in-market audience lists.

  • Updated reporting to match reporting of other campaign types.

  • Updated API to match search and retail API structure.

Coming soon:

  • Additional ad distribution options include Microsoft Audience Network and other syndicated partners.

Advertisers can run campaigns from both Hotel Center and lodging campaigns, but you'll still need to upload feeds through the Hotel Center.

To use lodging campaigns please follow the steps outlined in the Hotel price ads overview.