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About the Ad preview hub

Note

This feature is currently available for Audience campaigns. Some advertisers are enabled for Performance Max campaigns, but not everybody has this feature yet. If you don't, don't worry—it's coming soon!

The Ad preview hub is a centralized tool that lets you see what your ads will look like before your campaign goes live. It's designed to simplify the ad review process and help you make sure your ads appear as expected across devices, placements, and publishers. The previews reflect what your customers will see during ad delivery.

This tool offers easy navigation, whether you're checking how your creative assets look in different placements or comparing ads on computers versus smartphones. You can also share links to your ad previews, so your team, stakeholders, or clients can see them too. This streamlines the approval process to get your campaigns up and running quicker.

Note

Ads may differ from their previews as placements update. Variations may occur due to publisher format changes.

We currently show ad previews for MSN and Outlook placements, with more publishers coming soon.

  • Audience campaigns

    You can see your ad previews during Audience campaign creation or when editing your ads.

    • Campaign creation

      1. From the navigation menu on the left, select Create.

      2. Choose Build brand awareness, Drive conversions, or Generate leads as your campaign goal. If you don't have a goal in mind, you can select Skip.

      3. Select Audience as your campaign type.

      4. Below Political advertising declaration, you need to declare whether your campaign is intended for political advertising. If your campaign isn't intended for political advertising, select the checkbox next to By selecting Continue, I confirm that this campaign is not intended for political advertising. Learn more about how we define political advertising.

      5. Select Continue.

      6. Choose Display, Native, or Video as your ad type.

      7. Add your assets, such as images, text, and videos.

      8. In the Ad preview area, select Preview ads.

      9. Use the dropdown menus for Device and Publisher to view specific placements:

        • For Device, you can select Computer or Smartphone.
        • For Publisher, you can select MSN or Outlook.
        • For Native ads, you can use the dropdown menu for Asset to preview ads that have images or videos. Select the thumbnail for the image or video you wish to preview.

      10. You can turn on the Full view toggle next to each preview to see what the ad placement looks like within the context of the publisher's webpage. You can also turn on the Full view (all) toggle.

      11. To share your ad previews:

        1. Select Share.

        2. Copy the link.

          Note

          This is a public, view-only link that expires after 30 days.

        3. Share the link with your team, stakeholders, and/or clients.

    • Editing your ads

      1. From the navigation menu on the left, hover over Campaigns and select Ads & extensions > Ads.
      2. Select the pencil icon next to the ad to edit it.
      3. Follow steps 8-11 above to navigate your ad previews.

  • Performance Max campaigns

    Note

    Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

    You can see your ad previews during Performance Max campaign creation.

    Campaign creation

    1. From the navigation menu on the left, select Create.

    2. Choose Drive conversions or Sell products as your campaign goal.

    3. Select Performance Max.

    4. Below Political advertising declaration, you need to declare whether your campaign is intended for political advertising. If your campaign isn't intended for political advertising, select the checkbox next to By selecting Continue, I confirm that this campaign is not intended for political advertising. Otherwise, you must remove any political advertising from your campaign and then proceed. Learn more about how we define political advertising.

    5. Select Continue.

    6. (Optional) Select a Merchant Center store to advertise your products. If you want to deliver Product ads across the entire Microsoft Advertising Network and have already set up a Merchant Center store, then follow these steps:

      1. Choose the store you want to associate with your Performance Max campaign.

      2. Select Start campaign.

        Note

        To display Product ads, you must select a Merchant Center store. However, if you do not wish to display Product ads, you can skip selecting a store. Keep in mind if you decide to advertise products in the future, you will need to create a new campaign. Additionally, once you select a store for this campaign, you cannot change it.

    7. Choose your shopping settings and listing groups, if applicable.

    8. Enter your Asset group name.

    9. Add your Text guidelines.

    10. Enter your Final URL.

    11. Add your assets: Images, Logos, Short headlines, Long headlines, Descriptions, Business name, Call to action, and Extensions.

    12. Select Preview ads in the ad preview area.

    13. Use the dropdown menus for Device and Publisher to view specific placements:

      • For Device, you can select Computer or Smartphone.
      • For Publisher, you can select MSN, Bing Search, or Outlook.
      • For Asset, preview ads with different images. Select the thumbnail for the image you wish to preview.
      • For Extension, select the extension type you wish to preview.

    14. You can turn on the Full view toggle next to each preview to see what the ad placement looks like within the context of the publisher's webpage. You can also turn on the Full view (all) toggle.

    15. To share your ad previews:

      1. Select Share.

      2. Copy the link.

        Note

        This is a public, view-only link that expires after 30 days.

      3. Share the link with your team, stakeholders, and/or clients.

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