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About asset reporting

The Microsoft Advertising asset report provides performance insights for your search, audience and Performance Max campaigns across Account, Campaign, Ad group and Asset group levels. This comprehensive performance data can help you quickly understand how each asset impacts your overall campaign success. This can help you pinpoint the highest-performing assets and enable you to make better informed decisions about which assets to retain, adjust, or replace for your campaign's effectiveness.

Important

Note

Asset reporting only supports 30 days of reporting data and can have a 24 hour delay in data freshness.

Note

You cannot download audience lists from the Audience Library. Microsoft Advertising follows strict privacy standards, and these lists may include sensitive user data. Downloading them directly could expose personally identifiable information.

The following is a detailed breakdown of where you can find asset reporting:

Asset grids

Level RSA DSA MMA Performance Max Display Native Video
Account Accepted Accepted Accepted Accepted Accepted Accepted Accepted
Campaign Accepted Accepted Accepted Accepted Accepted Accepted Accepted
Ad group Accepted Accepted Accepted No Accepted Accepted Accepted
Ad Accepted Accepted Accepted No Accepted Accepted Accepted
Asset group No No No Accepted No No No

Asset performance report in reporting UI and API

Level RSA DSA MMA Performance Max Display Native Video
Account Accepted Accepted Accepted Accepted Accepted Accepted Accepted
Campaign Accepted Accepted Accepted Accepted Accepted Accepted Accepted
Ad group Accepted Accepted Accepted No Accepted Accepted Accepted
Ad Coming soon Coming soon Coming soon No Coming soon Coming soon Coming soon
Asset group No No No Coming soon No No No

View and edit disapproved assets in your asset grid

  • Add the "Policy status" column to see when an asset is:

    • Disapproved
    • Approved (limited)

    These statuses appear when an asset doesn't pass editorial review.

  • Supported scope

    • Ad group level
    • Ad level

    Campaign and account level support will be available in a future release.

    Performance Max (PMAX) is not included in this version.

  • Edit a disapproved asset

    1. Go to the Asset grid at the ad group or ad level.

    2. Select the disapproved asset.

    3. On the ribbon, select Edit.

    4. In the side panel, edit the disapproved asset text.

    5. Apply the change to:

      • All associations, or
      • A single association

    6. Review your updates on the Bulk edit page under Tools.

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