Note
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Access to this page requires authorization. You can try changing directories.
Auto-generated remarketing lists are those that Microsoft Advertising creates automatically for you. These lists help you re-engage with people who are most likely to convert. There are three types of auto-generated remarketing lists:
- All Visitors. People who have visited your website.
- All Converters. People who have converted.
- Smart remarketing. People who are likely to convert. Smart remarketing is powered by Microsoft Advertising's audience intelligence and designed to deliver a higher conversion rate.
Note
We use a membership duration of up to 180 days for auto-generated remarketing lists.
Important
You must have a Universal Event Tracking (UET) tag to use any auto-generated remarketing list type. For All Converters and Smart remarketing lists, you must also have active conversion goals in place. Learn more about Universal Event Tracking and conversion goals.
View your auto-generated remarketing lists
- From the navigation menu on the left, select Tools > Audiences. Note: You will see a confirmation message that lets you know new auto-generated lists are available.
Create associations for auto-generated remarketing lists
From the navigation menu on the left, hover over Campaigns and select Audiences.
Select Create association.
Select the ad group or campaign you want to associate with one or more audiences.
Under Ad group targeting or Campaign targeting, select Remarketing lists for All converters or All visitors lists, or select Combined lists for Smart remarketing lists.
Select your Targeting setting:
- Bid only: Ads in this ad group or campaign can show to everyone but the bid adjustment will apply to people included in the audience.
- Target and bid: This setting limits your ads to people in your selected audiences. You may choose to make bid adjustments for those audiences.
Adjust the Default bid adjustment. By default, new targeting associations are set to 15%, however, the bid adjustment can range from -90% to +900%.
Under Ad group exclusions or Campaign exclusions, select the audience you want to exclude.
Select Save.