Where do I view audience performance data?

There are two places in Microsoft Advertising where audience performance data can be viewed:

• Audiences table

  : The following performance metrics for each association between ad group/campaign and audience can be added to the Audience table: Impressions, Clicks, CTR, Avg CPM, Avg CPC, Avg Position, Conversions, Avg CPA, Conversion Rate, Revenue, Return on ad spend, Spend. To add the columns, click Columns and then Modify columns in the action bar.

• Reports

  . A new audience performance report including the following columns:

  • Attributes: Audience [ID and Name], Account [ID, Number and Name], Campaign [ID and Name], AdGroup [ID and Name], Ad [ID, Title], Keyword, Status (of the association), Bid Adjustment, Targeting Setting, Ad Distribution
  • Performance statistics: Impressions, Clicks, CTR, Avg CPM, Avg CPC, Avg CPA, Avg Position, ​Conversions, Conversion rate, CPA, Assists, Cost per assist, Revenue, Revenue per conversion, Revenue per assist, Return on Ad Spend, Spend

  Note

  You cannot download audience lists from the Audience Library. Microsoft Advertising follows strict privacy standards, and these lists may include sensitive user data. Downloading them directly could expose personally identifiable information.