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About audience signals

Note

This feature is available for Performance Max campaigns.

Note

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

Audience signals help you find the right audience for your ads while maximizing conversions. When you create audience signals, you can choose the demographics and interests for your audience, which we'll use as a starting point to find relevant customers. You may also choose to find potential customers based on their LinkedIn profiles, or people who previously interacted with your website and products by adding remarketing, dynamic remarketing, and customer match lists.

Note

Your ads may surface to audiences beyond those associated with your audience signal to find more customers and maximize conversions.

See below for more information about viewing and understanding your audience signal status.

Note

Not everyone can find potential customers people based on their LinkedIn profiles in Performance Max campaigns yet. If you can't, don't worry—it's coming soon!

Add audience signals to your Performance Max campaigns

There are two ways to add audience signals to your campaign: During campaign creation and in your asset group settings.

Note

You can also create audience signals at the account level in the Audience library, but you'll need to associate them with an asset group in your asset group settings.

  • Campaign creation

    1. From the navigation menu on the left, select Create.

    2. Choose Drive conversions or Sell products as your campaign goal.

    3. Select Performance Max.

    4. Below Political advertising declaration, you need to declare whether your campaign is intended for political advertising. If your campaign isn't intended for political advertising, select the checkbox next to By selecting Continue, I confirm that this campaign is not intended for political advertising. Otherwise, you must remove any political advertising from your campaign and then proceed. Learn more about how we define political advertising.

    5. Select Continue.

    6. Follow the steps provided by the campaign creation wizard to choose your campaign settings.

    7. Select Save & go to next step.

    8. Under Audience signals in your asset group settings, choose Create if you'd like to create a new audience signal or Browse if you want to add an existing audience signal.

      If you chose Create:

      1. Enter a Name for your audience signal.
      2. Select Add interests to find customers who have shown purchase intent signals within a particular category.
      3. Below Your first-party data, select Add audience list to find people who previously interacted with your website and products.
      4. Below Demographics, choose the Age and Gender of your potential customers. Then, choose the Company, Industry, and Job function of your potential customers based on their LinkedIn profiles.
      5. Select Save.

      If you chose Browse:

      1. Choose an existing audience signal.
      2. Select Save.

    9. Select Save.

  • Asset group settings

    1. From the navigation menu on the left, select Campaigns.

    2. Select the appropriate Performance Max campaign.

    3. Select Asset groups.

    4. Select Edit asset group.

    5. Under Audience signals, choose Create if you'd like to create a new audience signal or Browse if you want to add an existing audience signal.

      If you chose Create:

      1. Enter a Name for your audience signal.
      2. Select Add interests to find customers who have shown purchase intent signals within a particular category.
      3. Below Your first-party data, select Add audience list to find people who previously interacted with your website and products.
      4. Below Demographics, choose the Age and Gender of your potential customers. Then, choose the Company, Industry, and Job function of your potential customers based on their LinkedIn profiles.
      5. Select Save.

      If you chose Browse:

      1. Choose an existing audience signal.
      2. Select Save.

    6. Select Save.

Manage your audience signals in the Audience library

Note

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

You can create, delete, and view the status for your audience signals at the account level in the Audience library:

  • Create an audience signal

    1. From the navigation menu on the left, select Tools > Audiences.
    2. Select Audience signals.
    3. Select Create.
    4. Enter a Name for your audience signal.
    5. Select Add interests to find customers who have shown purchase intent signals within a particular category.
    6. Below Your first-party data, select Add audience list to find people who previously interacted with your website and products.
    7. Below Demographics, choose the Age and Gender of your potential customers. Then, choose the Company, Industry, and Job function of your potential customers based on their LinkedIn profiles.
    8. Select Save.

    Note

    After you create your audience signal, you'll need to associate it with an asset group in your asset group settings.

  • Delete an audience signal

    1. From the navigation menu on the left, select Tools > Audiences.
    2. Select Audience signals.
    3. Select the checkbox next to the appropriate audience signal.
    4. Select Delete.

  • View your audience signal status

    After you create your audience signal and associate it with an asset group in your asset group settings, you can view its status:

    1. From the navigation menu on the left, select Tools > Audiences.
    2. Select Audience signals.
    3. Review the Status column.

    Possible audience signal statuses

    • Ready: No issues—audience signals are working fine.
    • Building the audience: It takes 24 hours for an audience to be built after you create a new audience signal or update an existing audience signal.
    • Limited: Audience may not serve due to issues with the associated audience signal. Learn more about audience statuses.
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