What Google feed file attributes can I use?

In the tables below, all Google's attributes are listed, and under the column Used by Bing are marked with:

• Yes: for attributes that are accepted and used in describing product offers.
• Not Used: for attributes that are accepted but ignored.

Make it even easier to import your Google feed files to Microsoft Merchant Center by using the Google Merchant Center import tool. Learn more

FAQ

• Basic Product Information

  Google Attribute	Used by Bing?	Notes
  id	Yes
  title	Yes
  description	Yes
  google_product_category	Yes
  product_type	Yes	Google accepts multiple values here. Bing accepts a singular value here and treats the comma-separated values as a single value. This means when setting auto-targets in Microsoft Advertising, you have to exact-match the comma-separated string.
  link	Yes
  image_link	Yes	Google's minimum resolution of 250x250 is accepted by Bing
  additional_image_link	Yes
  condition	Yes	Google's values are ‘new’, ‘used’, ‘refurbished’. Bing accepts all these values.

• Availability and Price

  Google Attribute	Used by Bing?	Notes
  availability	Yes	Google's values are ‘in stock’, ‘out of stock’, ‘preorder’. Bing accepts all these values. The English version of the valid options (in stock, out of stock, and preorder) is also accepted for other languages.
  price	Yes	For the United Kingdom, France, Germany, and Australia, taxes such as VAT must be included in the price.
  sale_price	Yes
  sale_price_effective_date	Yes

• Unique Product Identifiers

  Google Attribute	Used by Bing?
  brand	Yes
  gtin	Yes
  mpn	Yes
  identifier_exists	Yes

• Apparel Products

  Google Attribute	Used by Bing?
  gender	Yes
  age_group	Yes
  color	Yes
  size	Yes

• Product Variants

  Google Attribute	Used by Bing?
  item_group_id	Yes
  color	Yes
  material	Yes
  pattern	Yes
  size	Yes

• Tax and Shipping (attributes ignored)

  Google Attribute	Used by Bing?
  tax	Not Used
  shipping	Not Used
  shipping_weight	Not Used

• Tax and Shipping (attributes ignored)

  Google Attribute	Used by Bing?
  tax	Not Used
  shipping	Not Used
  shipping_weight	Not Used

• Tax and Shipping (Germany only)

  Google Attribute	Used by Bing?	Notes
  shipping	Yes	Shipping field is required for Germany only.
  shipping_weight	Yes	Shipping field is required for Germany only.

• Merchant Defined Multipacks

  Google Attribute	Used by Bing?
  multipack	Yes

• Adult Products

  Google Attribute	Used by Bing?
  adult	Yes

• Google Ads Attributes

  Google Attribute	Used by Bing?	Notes
  adwords_grouping	Yes
  adwords_labels	Yes	Google and Bing treat this as a multi-value field composed of comma-separated values. However, when setting auto-targets in Microsoft Advertising, the merchant has to exact-match the entire comma-separated string.
  adwords_redirect	Yes

• Custom label attributes for Shopping campaigns

  Google Attribute	Used by Microsoft Shopping campaigns?
  custom_label_0	Yes
  custom_label_1	Yes
  custom_label_2	Yes
  custom_label_4	Yes

• Unit Prices (attributes ignored)

  Google Attribute	Used by Bing?	Notes
  unit_pricing_measure	Yes
  unit_pricing_base_measure	Yes	This attribute is optional when you submit unit_pricing measure.

• Energy Labels

  Google Attribute	Used by Bing?
  energy_efficiency_class	Yes
  max_energy_efficiency_class	Yes
  min_energy_efficiency_class	Yes

• Loyalty Points (attributes ignored)

  Google Attribute	Used by Bing?
  loyalty_points	Not Used

• Multiple Installments (attributes ignored)

  Google Attribute	Used by Bing?
  installment	Not Used

• Additional Attributes

  Google Attribute	Used by Bing?
  excluded_destination	Not Used
  expiration_date	Yes