What are campaign level conversions?

With campaign-level conversion goals, you can ensure that your campaign is optimized with conversion goals that align with its objective. For example, tracking homepage visits may not be directly relevant for a campaign focused on driving sales.

• All Conversions column: Includes both conversions that optimize campaign performance and those that don't.
• Conversions column: Only includes conversions that optimize campaign performance. These consist of campaign-level conversion goals and account-level conversion goals with the "Include in Conversions" setting enabled.

Auto-bidding strategies such as Max conversions, Max conversion value, Target cost per acquisition (CPA) and Target return on ad spend (ROAS) will then begin to optimize for your selected campaign level goals.

Note

• Changes to campaign level conversion settings only apply going forward. There is no impact to the previously reported "Conv." metric for the campaign.
• You can choose campaign level conversion goals for both Search and Audience campaigns.

Important

Campaign level conversion goals don't support campaign types that use sponsored product ads and the cashback cost per sale bid strategy.

Choose conversion goals while creating a campaign

1. From the navigation menu on the left, select Create. The campaign creation wizard will then walk you through the process.

2. When you get to step 4, Budget & bids, under Conversions, select Choose conversion goals for this campaign.

   Note

   The default setting is Use the account level "include in conversion” setting.

3. Under Select a goal category, enter the name of the conversion goal you want to add.

4. Select the conversion goal and select Add.

   Note

   You can add multiple conversion goals, but you can only select one goal at a time.

5. Finish creating your campaign.

Choose conversion goals for an existing campaign

1. From the navigation menu on the left, hover over Campaigns and select Campaigns.

2. Select the name of a campaign.

3. Select Settings.

4. At the bottom of the campaign settings page, under Conversions, select Choose conversion goals for this campaign.

   Note

   The default setting is Use the account level "include in conversion” setting.

5. Under Select a goal category, enter the name of the conversion goal you want to add.

6. Select the conversion goal and select Add.

   Note

   You can add multiple conversion goals, but you can only select one goal at a time.

7. Select Save.

   Note

   Your changes may not be reflected immediately.