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IndexNow is recommended for Dynamic search ads and Performance Max campaigns.
IndexNow is a no cost, simple, and efficient protocol that allows websites to instantly notify search engines about content changes so that new, updated, and deleted web content is quickly indexed. This is beneficial for advertisers as it helps keep their web content accurate and relevant, maximizing the performance of ads that are generated using information from their website. Microsoft Advertising recommends using IndexNow to help make sure your ads reflect your most current website content.
The benefits of using IndexNow
- Faster content updates for ads and campaigns. IndexNow helps ensure that any changes or new content on your website are quickly indexed, allowing your campaigns to display the most current information during ad delivery.
- Enhanced ad relevance. With content up-to-date and promptly indexed, your ads can deliver more relevant and engaging experiences to potential customers. This may improve click-through and conversion rates.
- Boost organic search rankings. IndexNow can improve your website's authority and organic search engine rankings by expediting indexing. This can lead to better visibility and higher engagement for your ads. Learn more
Get started with IndexNow
Step 1: Verify whether your website already uses IndexNow
Depending on your content management system or hosting provider, you may already have IndexNow. To check if your website is already publishing your latest content to search engines via IndexNow, connect to the Bing Webmaster Tools Portal. With this tool, it's important to verify whether your latest, most important content is being indexed. If not, follow the instructions below to set up IndexNow for your website.
Step 2: If your website doesn't currently use IndexNow, choose one of the options below:
Use a third-party tool or plugin
If your website is built on a popular platform like WordPress, there are plugins available that can automate the IndexNow submission process for you. IndexNow can be enabled by installing third-party plugins via numerous content management systems and cloud delivery networks listed at www.bing.com/indexnow/getstarted.
Set up IndexNow for your website
You can also set up IndexNow for your website by following the simple, four-step process here and on IndexNow's protocol site.
Automating for websites with multiple URLs and frequent updates
The success of IndexNow hinges on recognizing significant content updates. Therefore, you should notify only for major updates like price changes, product availability, or key content changes that add significant value. Use scripts or automation tools to schedule updates. For sample automation scripts, go here. Use a task scheduler (like Cron on Linux or Task Scheduler on Windows) to run the script at regular intervals. This ensures that new or updated URLs are automatically submitted.
Verify IndexNow submissions
In your Bing Webmaster Tools account, go to www.bing.com/indexnow/getstarted to see the status of your IndexNow submissions and any related insights. You can also review www.bing.com/indexnow/getstarted and https://www.indexnow.org/faq for any questions you may have.
For a current list of available plugins and search engines, go to www.bing.com/indexnow/getstarted. For a full list of instructions go to https://www.indexnow.org/documentation.
Important
IndexNow disclaimer: While IndexNow helps expedite indexing and improves ad relevance, it cannot guarantee ad performance or visibility. Ad performance depends on various factors, including content quality, marketplace dynamics, and review processes.