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This page was last updated on April 29, 2026.
In addition to Microsoft Advertising's policies, advertisers must adhere to these Microsoft publisher and property preferences:
Microsoft Casual Games prohibits:
Ads for products and services that directly compete with the products and services offered by Microsoft Casual Games.
Ads for end-of-life services.
Ads for psychics, tarot, and mediums.
Healthcare ads related to:
- abortion
- drug and alcohol additional recovery
- family planning
- sexual health
- fungus, blisters, or burns
- genital, bowel, or urinary functions
Unverified, unsubstantiated, or unproven medical claims.
Ads for pocket knives, except when included as part of a multi-tool or utility knife.
MSN and Microsoft Edge prohibit:
Ads for antivirus products and services.
Ads that direct the user to a destination consisting primarily of advertising or sponsored links.
Healthcare ads related to:
- abortion
- sexual health
- fungus, blisters, or burns
- genital, bowel, or urinary functions
Unverified, unsubstantiated, or unproven medical claims.
Ads for pocketknives, except when included as part of a multi-tool or utility knife.
Microsoft Edge does not allow advertisements for competing browser, search, or AI products.
Outlook prohibits:
Ads for email and digital calendar apps and services. This includes products that bundle email and digital calendar apps as part of the overall product.
Healthcare ads related to:
- abortion
- sexual health
- fungus, blisters, or burns
- genital, bowel, or urinary functions
Unverified, unsubstantiated, or unproven medical claims
Ads for pocket knives, except when included as part of a multi-tool or utility knife.
Xbox Console Dash ads prohibit:
- Ads promoting e-commerce apps, social apps, or any other apps unless they are available on Xbox in the app store.
- Ads promoting over-the-top (OTT) video or music services, shopping sites/mobile apps, or social sites/mobile apps, unless they're available on Xbox in the app store.
- Ads promoting the digital retail purchase of items available in the Xbox Store, including rentals (physical or digital). This is limited to advertising only; it does not limit what content may be available in an app found in the Xbox Store (for example, Amazon).
- Alcohol
- Dating
- Gambling
- Home and lawn care (e.g., laundry detergent, gardening equipment, and cleaning supplies)
- Non-Microsoft gaming consoles, platforms, or set-top boxes with TV, video, or gaming streaming services
- Non-Microsoft Windows-based tablets or PCs
- Paper products (e.g., bathroom tissue and paper towels)
- Pet food and pet care
- Pharmaceutical and healthcare
- Politics
- Public service announcements
- Sensitive personal hygiene products
- Swimsuits and undergarments
SwiftKey prohibits:
- Ads promoting other keyboard apps.
- Alcohol
- Cryptocurrency
- Dating and companionship
- Financial services ads for banks, lending, investment businesses, and brokerages. Ads for insurance, tax services, and credit cards are permitted.
- Gambling
- Government services and products
- Healthcare ads related to conditions, medication (prescription and OTC), online pharmacies, sexual health, infant feeding, personal care, family planning, and weight loss. Ads for vitamins and supplements are permitted.
- Legal services
- Psychics, tarot readings and mediums
- Public service announcements
- Religious content
- Solicitation of funds and fundraising
- Surveillance equipment
- Ticket reselling