Add additional tracking templates to my campaigns

URL tracking allows you to find out how visitors got to your website. To get set up, all you need to do is add URL parameters to the tracking template. To learn more, see What is URL tracking in Microsoft Advertising?

For Performance Max campaigns, you can add tracking templates at the campaign and asset group level.

For Search campaigns, you can add tracking templates to:

• Account
• Campaign
• Ad group
• Ad
• Keyword
• Sitelink extension

For Microsoft Shopping campaigns, you can add tracking templates at the account, campaign, and ad group level along with the product group level.

We recommend that you add a tracking template at the account level, but you can also add them at other levels. If you have more than one tracking template, when your ad is served the lowest level tracking template will be appended to your landing page URL.

• Add a tracking template to an existing campaign, ad group, or asset group

  • Campaigns and ad groups

    1. From the navigation menu on the left, hover over Campaigns, and then select either Campaigns or Ad groups.

    2. Select the name of the item you want to add a tracking template to and then select Settings.

    3. Under Campaign URL options or Ad group URL options, select Tracking template.

    4. Enter one of these items:

       • {lpurl} followed by URL parameters and custom parameters which are separated by an ampersand (&). For example, {lpurl}?matchtype={matchtype}&device={device}. To learn more, see What tracking or URL parameters can I use? and Can I use custom parameters?
       • The URL you received from a third-party tracking tool or service. For example, http://www.trackingc.com/?url={lpurl}&id=5

    5. Select Save.

  • Asset groups

    1. From the navigation menu on the left, hover over Campaigns and select Campaigns.

    2. Select the appropriate Performance Max campaign.

    3. Hover over Campaigns and select Asset groups.

    4. Select Edit asset group.

    5. Under Asset group URL options, select Tracking template.

    6. Enter one of these items:

       • {lpurl} followed by URL parameters and custom parameters which are separated by an ampersand (&). For example, {lpurl}?matchtype={matchtype}&device={device}. To learn more, see What tracking or URL parameters can I use? and Can I use custom parameters?
       • The URL you received from a third-party tracking tool or service. For example, http://www.trackingc.com/?url={lpurl}&id=5

    7. Select Save.

    Note

    • The tracking template can be up to 2,048 characters. To learn more, see Have the URL character limits changed? section in FAQ
    • Make sure that you select final URL as your Landing page URL because tracking templates don't work with destination URLs.

• Add a tracking template to an existing ad or sitelink extensions

  1. From the navigation menu on the left, hover over Campaigns and select Ads & extensions > Ads.

  2. Select the Edit icon next to the ad or select the sitelink extension, select Edit, and then Edit an extension.

  3. Under Landing page URL, select Final URL and enter the URL of your website.

  4. Select Ad URL options or Sitelink extension URL options.

  5. In Tracking template, enter one of these items:

     • {lpurl} followed by URL parameters and custom parameters which are separated by an ampersand (&). For example, {lpurl}?matchtype={matchtype}&device={device}. To learn more, see What tracking or URL parameters can I use? and Can I use custom parameters?
     • The URL you received from a third-party tracking tool or service. For example, http://www.trackingc.com/?url={lpurl}&id=5

  6. Select Save.

  Note

  • The tracking template can be up to 2,048 characters. To learn more, see Have the URL character limits changed? section in FAQ
  • Make sure that you select final URL as your Landing page URL because tracking templates don't work with destination URLs.

• Add a tracking template to keywords

  1. From the navigation menu on the left, hover over Campaigns and select Keywords > Keywords.

  2. Select the keywords you want and then select Edit and Change landing page URLs.

  3. Make sure the Action is set to Final URL and then enter the URL of your website in the Final URL box.

  4. Select Save.

  5. Make sure the keywords are still selected and then select Edit and Change URL options.

  6. In Tracking template, enter one of these items:

     • {lpurl} followed by URL parameters and custom parameters which are separated by an ampersand (&). For example, {lpurl}?matchtype={matchtype}&device={device}. To learn more, see What tracking or URL parameters can I use? and Can I use custom parameters?
     • The URL you received from a third-party tracking tool or service. For example, http://www.trackingc.com/?url={lpurl}&id=5

  7. Select Save.

  Note

  • The tracking template can be up to 2,048 characters. To learn more, see Have the URL character limits changed? section in FAQ
  • Make sure that you select final URL as your Landing page URL because tracking templates don't work with destination URLs.