About smart image cropping

Note

Smart image cropping is available for all campaigns except Performance Max.

With smart image cropping, Microsoft AI automatically crops your images if you haven't already done so manually. Our AI will crop your images to focus on the most important part of the image, helping you save time and increasing efficiency. Please note that smart cropping will be applied automatically to any existing ads with images that you have not yet manually cropped. You can review your images in the Ads Studio, review your existing Audience ads, and review image extensions to ensure that your images and the aspect ratios they serve in look the way you want.

• Review your images in the Ads Studio

  1. From the navigation menu on the left, select Asset library.
  2. Search for your image. You can choose from Search by asset name or ID, Image size, Date added, Imported source, Name A-Z, or Most recent.
  3. Select Edit to review how your image looks in different aspect ratios.
  4. Select Edit aspect ratio if you want to adjust and re-crop your image.
  5. Select Save.

• Review images for existing Audience ads

  1. From the navigation menu on the left, hover over Campaigns and select Ads & extensions > Ads.
  2. Select the pencil icon next to the appropriate Audience ad(s).
  3. In the Ad preview area below Images, you can review how your image looks in different aspect ratios.
  4. Select Edit aspect ratio if you want to adjust and re-crop your image.
  5. Select Save.

• Review images for existing image extensions

  1. From the navigation menu on the left, hover over Campaigns and select Ads & extensions > Extensions.
  2. Select the pencil icon next to the appropriate image extension(s).
  3. Select Edit > Edit an extension.
  4. In the Ad preview area below Images, you can review how your image looks in different aspect ratios.
  5. Select the pencil icon next to a specific aspect ratio if you want to adjust and re-crop your image.
  6. Select Save.