Processes in Microsoft 365 for setting up Office apps, redeeming product keys, and activating licenses.
There is a big difference between Office 2010 and Office 2016. More precisely there is a big difference between Office 2010 and Office 2013. Office 2013 brought in a push towards online services. There is not that much difference between Office 2013 and Office 2016. With Office 2013/2016 you can restore your Office online from the Online Account created when you install Office. Office 2013/2016 are associated with a Microsoft Account, which makes it more difficult for counterfeiters. Both Office 2013/2016 are more associated with OneDrive. Office 2013/2016 licence allows only one install on a computer at a time. When Office 2013 was first introduced it was not possible to transfer it to a new computer, that was a big mistake by Microsoft and soon had to change its mind.
It is very difficult to purchase Office 2013/2016 on DVD. Instead you need to purchase a Product Key which really is a Redemption Key. The Redemption Key is used to download Office 2013/2016 from Microsoft Servers. The actual Product Key is stored on the Office Account.