how do i create a long interactive checklist in excel?

I have a long list of items. About 700. Each with a checkbox. I know how to apply Conditional Formatting, where the two cells are linked. Such as if the checkbox in B1 is checked, the item in C1 is highlighted.

My question is, is there an easy way to apply Conditional Formatting such as this, where if you check the box in column B, the item next to it in column C is highlighted, without having to apply the Conditional Formatting to each individual cells all the way down to B & C700?