Processes in Microsoft 365 for setting up Office apps, redeeming product keys, and activating licenses.
Dear IanNoone,
Good day! I hope you are doing well.
Regarding the deployment of Office LTSC Professional Plus 2024, your steps were executed correctly; however, you just did not perform the final steps. The activation issue you mentioned sometimes occurs after installation, especially if another Office product was previously installed on the machine.
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Sincerely,
Ralph Chawatama | Microsoft Community Moderator