A family of Microsoft presentation graphics products that offer tools for creating presentations and adding graphic effects like multimedia objects and special effects with text.
Right-click the edge of the Shape you want to add to then select from the Add Shape listing in the contextual menu:
Alternatively, select a Shape the use the tools in the Text Pane Toolbar:
Note that you cannot arbitrarily insert a Shape in a particular location of your choice if that's what you're trying to do. New Shapes have to be inserted relative to existing ones. If you want to create a customized diagram you'll have to build it, yourself, using the Shapes Tool on the Insert tab instead of attempting to restructure the built-in SmartArt diagrams.