It's just cosmetic bug, ignore until fixed next month
Windows 10 Pro ESU not applying on domain-joined PCs
Pardon the incorrect "child tag", as there is no option that fits this Windows 10 Pro issue
We have purchased several Windows 10 ESU Year 1 (2025 - 2026) licenses for our domain-joined Windows 10 Pro PCs. I have followed the "Install and activate the ESU key" procedure here to manually run the three commands to apply the licenses, and all messages indicated it was successful - https://learn.microsoft.com/en-us/windows/whats-new/enable-extended-security-updates
The "slmgr.vbs /dlv" reports what appears to be a successful activation of the license. However, all PCs continue to report that the Windows PC has reached EOL and will no longer receive updates. I have rebooted each several times. What might I be missing?
Windows for business | Windows 365 Business
Answer accepted by question author
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VPHAN 30,935 Reputation points Independent Advisor
2025-10-22T13:49:22.91+00:00 You will not receive Extended Security Updates (ESU) from Windows Update while the OS image channel (OEM_COA_NSPL) does not match the ESU add‑on channel (VOLUME_MAK) even though slmgr shows the ESU add‑on as Licensed. To receive ESU security updates you must either align the OS channel with the ESU key (reimage/convert to a volume-channel image) or obtain an ESU entitlement that is valid for your OEM-channel installations from your reseller; otherwise the devices remain ineligible for ESU servicing despite the Licensed status shown by slmgr.
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VPHAN 30,935 Reputation points Independent Advisor
2025-10-22T13:39:58.8233333+00:00 You are seeing a channel/edition mismatch. Your slmgr output shows the installed OS is Windows 10 Professional — OEM_COA_NSPL channel while the ESU add-on entry is Client-ESU-Year1 … VOLUME_MAK channel. A VOLUME_MAK ESU add-on can appear as "Licensed" at the licensing layer but servicing entitlement checks (Windows Update/ESU patches applicability) will still treat an OEM-channel Pro install as out-of-support when the ESU add-on’s channel does not match the OS channel. That is the root cause of the “Windows has reached end of life” message despite slmgr reporting the ESU add-on as Licensed.
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VPHAN 30,935 Reputation points Independent Advisor
2025-10-20T19:01:33.6533333+00:00 Dear Anthony M,
Here’s a focused checklist to find why machines still report EOL after the ESU key shows activated.
- Confirm the Windows edition is ESU-eligible (Pro retail versus Pro volume/education/enterprise differences can affect entitlement).
- Verify you installed the ESU product key correctly and activated it on each machine:
- slmgr.vbs /ipk <ESU-MAK-key> then slmgr.vbs /ato and confirm with slmgr.vbs /dlv.
- Ensure the ESU prerequisite updates (the ESU enabling update that Microsoft required for the release year and the latest servicing stack updates) are installed on every PC; missing these updates causes Windows Update to still treat the device as out of support.
- Confirm the monthly ESU quality updates classification is available and that Group Policy or Windows Update for Business policies are not blocking or targeting the devices away from Microsoft Update.
- Check date/time and TLS connectivity to Microsoft Update servers so the system can validate entitlement and receive ESU patches.
- Inspect Windows Update logs and the Event Viewer Application/System logs for errors referencing ESU, entitlement, or license validation around the times you run activation.
- Verify the ESU MAK has remaining activations with your reseller/partner portal if you used MAK rather than an online entitlement; contact your reseller if activations are exhausted.
- Re-run slmgr.vbs /ato and capture the output and the Event ID entries for licensing to correlate failures for a single test machine.
- If you used a KMS host for other activations, ensure your KMS host or proxy isn’t interfering with ESU MAK activation on endpoints.
- As a fallback, test a clean repro on one machine: uninstall any nonessential update blockers, apply the prerequisite ESU update, install the ESU key, activate, and confirm Windows Update now offers ESU security-only updates.
If this helps, please hit “accept answer” — thanks and good luck 🙂
Best regards,
Vivian