What is the best way to track employee engagement with news posts that I email to my department?

Likely the simplest way to track employee engagement is to use the built-in SharePoint analytics page and pair it with Microsoft Viva Amplify or the SharePoint News Email Analytics tool. Because you are creating the news directly in SharePoint and emailing it out, Microsoft automatically tracks how people interact with that content across both platforms. You do not need to install any messy third-party tracking codes or external software. Everything is built right into your existing Microsoft 365 workspace.

To see how your emailed news is doing, you can open your specific SharePoint news post in a web browser and click on the Analytics button at the top of the page. This area will show you exactly how many total people viewed your post, how many times it was opened, and the average time people spent reading it. It even breaks down the traffic by device, so you can see if your team prefers reading your updates on their desktop computers or on their mobile phones while on the go.

Since you are emailing these posts, you will also want to look at the Email Analytics section provided by SharePoint. When you send a news post as an email newsletter directly from SharePoint, Microsoft tracks the email open rates and link click rates. This means you can easily see what percentage of your department actually opened the email and how many employees clicked the link to read the full article on your intranet site.

If your organization has access to Microsoft Viva Amplify, you can take your tracking to a much higher level. Viva Amplify is designed specifically for internal department communications and combines data from Outlook emails and SharePoint sites into one single dashboard. This tool lets you compare different news posts side-by-side so you can quickly learn which topics get the most attention and what time of day your employees are most likely to read your messages.

Beyond these automated numbers, you can also measure deeper engagement by looking at social interactions right at the bottom of your SharePoint news post. Keep an eye on the number of likes, comments, and shares your posts receive from your team members.

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hth

Marcin