Targeting ads to specific user segments based on demographics, interests, or behavior
Hello Gerard,
Thank you for reaching out to the Microsoft Advertising Community Forum! My name is Marvin, and I will be assisting you with this query.
I understand that you want to opt out of our Audience Network. However, as mentioned in a previous post, the integration between the Microsoft Search Network and the Microsoft Audience Network is now standard practice and a key feature of Microsoft Advertising. For more details, please visit What is the Microsoft Advertising Network? and What are audience campaigns?
With Microsoft Advertising, you can utilize both the Microsoft Search Network and the Microsoft Audience Network. Combined, these networks reach over a billion people, providing a strong ROI through AI and rich first-party data. We’re now making it even easier for you to connect with your best customers wherever they are and engage them at the moments that matter. This is a study conducted by Microsoft Advertising and summarized through this blog post, Maximizing the power of search intent with Microsoft Advertising.
The only way to minimize the delivery of your search ads to our Audience Network is by adjusting your ad delivery settings and adding websites where your search ads appeared as Audience ads to the website exclusion list. This can be done under both campaign settings and at the account level. This process remains largely unchanged from what was posted in the thread updated in 2023.
Despite this, I still want to assist you with this issue. I’ve sent you a private message so we can discuss it in more detail and explore other viable options to minimize the delivery of your ads in our Audience Network. Please feel free to reply if you need further assistance.
Additionally, our support teams are please to engage in more in-depth discussions about your account through phone, chat or email to offer review assistance, please see our support page to reach out!
Kind regards,
Marvin| Microsoft Advertising Support Specialist | 1-800-518-5689