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How do you find the search terms?

Anonymous
2024-07-04T14:52:42+00:00

It's been on the keyword page, but now the link to search terms is gone. I have tried every possible link on the dashboard and I cannot access the search terms for my campaign. This is ridiculous. Anyone know how to find them?

Microsoft Advertising | Manage ads | Manage campaigns

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Anonymous
2024-07-04T22:10:14+00:00

Hello Bel,

I appreciate your response in this thread and for stating your main concern. I apologize if you are currently experiencing this issue, allow me to guide you through accessing your account’s Search Term Tab.

On your account's dashboard, if you are currently using the new Microsoft Advertising navigation, you should make sure you are on the sub-account where your campaign and ads are located. You may check it besides the Microsoft Advertising Logo (located on the upper left part) Image click the drop-down arrow and choose the sub-account you are currently have your ads running.

Then, on the overview page, you should see the Campaign tab on the left menu, click it and choose the specific campaign you wanted to view the search term list as seen in this image

Then, on the left menu you should see the Keyword tab, if isn't available, it should be under the Targeting Section. You may hover you mouse on the Keyword Tab, and choose Search Term or click it to be redirected on the Keyword Tab, and click the Search Term Tab.

In there, you can see all of the listed Search Term queries where you can select those that are irrelevant to your ads and place them as your Negative Keywords. You can adjust the calendar date to view additional search term queries that your customers or clients triggered for your ads in the past few days or months. Please see the highlighted calendar icon on the image ![](https://learn-attachment.microsoft.com/api/attachments/0043eaff-b709-402c-b466-a99d1c3636cd?platform=QnA"https://learn-attachment.microsoft.com/api/attachments/d986e891-22c7-4968-b23d-631292a8ed74?platform=QnA" title="filestore.community.support.microsoft.com" rel="ugc nofollow">![Image](https://learn-attachment.microsoft.com/api/attachments/d986e891-22c7-4968-b23d-631292a8ed74?platform=QnA"https://help.ads.microsoft.com/#apex/ads/en/50857/1" title="help.ads.microsoft.com" rel="ugc nofollow">Negative Keywords for additional details.

If ever you can't still see it, kindly use the Search Bar feature, located at the top center on your account. Type in Search Term, under the pages search result, choose Keywords > Search Term.

For comprehensive assistance with your account, our dedicated support teams are ready to provide in-depth guidance about your account through phone, chat, or email to offer review assistance, please see our support page to reach out!

I also send a private message to you, where you can share what you’re currently viewing so that I can assist you further.

Kind regards,

Marvin| Microsoft Advertising Support Specialist | 1-800-518-5689

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  1. Anonymous
    2024-07-04T20:00:48+00:00

    I don't want a$#@$&&&_###@ report. I want to access the list LIKE I USED TO BE ABLE TO DO so I can tag searches as negative keywords. Why can't you people leave things the hell alone???????

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  2. Anonymous
    2024-07-04T19:44:44+00:00

    Hello Bel,

    Thank you for reaching out to Microsoft Advertising Community Forum! My name is Marvin, and I will be assisting you with this query.

    I understand that you’re trying to locate the search term tab on your dashboard, however, you’re unable to find it.

    A search term report shows what people are searching for when your ads are shown. With this impression, ad position and click data, you can refine your keyword and negative keyword lists for your ad groups. Learn more about keyword match types, and how to use them.

    To locate the search term tab or link, kindly follow the following steps below:

    1. From the collapsible menu on the left, select All campaigns > Keywords> Search terms. If you're using thenew Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaignsand select Keywords> Search terms.
    2. Select Downloadand then select the Formatand Segmentof the report.
    3. Select Download.

    If you can’t still see it, you have another option where you can pull up the search term report via the reports page. Please see the steps below:

    1. From the top menu, select Reports> Reports> Performance> Search terms. If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Reporting> Performance> Search terms.Account.
    2. Make any desired changes to the report's conditional formatting, date/time range, account scope, or columns.

    For more information on running a search term report, please click here: Run a Search Term Report.

    For comprehensive assistance with your account, our dedicated support teams are ready to provide in-depth guidance about your account through phone, chat, or email to offer review assistance, please see our support page to reach out!

    I trust that the details shared here will partially address your inquiry. Should you have any further questions, feel free to contact our support. Additionally, I’ve sent you a private message requesting additional information. Please don’t hesitate to reply if you require further assistance.

    Kind regards,

    Marvin| Microsoft Advertising Support Specialist | 1-800-518-5689

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