Share via

Help with keyword themes

Anonymous
2021-02-02T14:50:04+00:00

Just trying to work out keyword themes for my home coffee roaster. Any suggestions? How many keyword themes should you have?

Microsoft Advertising | Ad performance | Performance improvement

Locked Question. This question was migrated from the Microsoft Support Community. You can vote on whether it's helpful, but you can't add comments or replies or follow the question.

0 comments

Answer accepted by question author

  1. Anonymous
    2021-02-05T17:22:34+00:00

    Gerard,

    We would suggest using at least four to five keyword themes in order to create a Smart campaign. Learn more about Smart campaigns.

    I also wanted to alert you of a service that we offer, which may be of use to you. We offer complementary optimization consultation for customers. The intent of this free service is to learn about your advertising goals, current challenges and identify opportunities to help you improve your ad performance making sure you are getting the best possible return for the money you spend on Microsoft Advertising. To receive a call from one of our Specialists, you may schedule your appointment for a time that works best for you.

    If you need further guidance, you may always reach out to our phone support team via phone (800) 518-5689, or our 24/7 chat team

    Thank you,

    Andi | Microsoft Advertising Support Specialist | 1-800-518-5689

    10 people found this answer helpful.
    0 comments

2 additional answers

Sort by: Most helpful
Most helpful Newest Oldest
  1. Anonymous
    2021-02-02T18:42:04+00:00

    Hi Gerard,

    Thank you for reaching out to us via the Microsoft Advertising Forum. 

    I understand from your post that you would like some assistance with keyword research. I'm happy to help with this. 

    Bidding on the right keywords for your campaigns is key to boosting the performance and Return on Investment of your campaigns. 

    The best way to research and add new keywords is through use of the Keyword Planner. Navigate to Tools > Key Word Planner. Once you are there, you can add a few words that are relevant to the products you are advertising. The Microsoft Advertising Keyword Planner can help you conduct keyword research and identify the most effective ad groups and keywords to boost your campaign performance. Click here to learn more.

    Another helpful tool at your disposal is Microsoft Advertising Intelligence. Microsoft Advertising Intelligence not only helps you identify your top performing keywords, but also the top keywords you are missing out on. Click here to learn more.

    As far as the number of keywords you should have on your campaigns, we suggest having at least five to ten keywords. As your campaigns begin recieving impressions and clicks, you can refine your keyword list to focus on the keywords which are performing well.

    I hope this is helpful! If you need further guidance, you may always reach out to our phone support team via phone (800) 518-5689

    Thank you,

    Andi | Microsoft Advertising Support Specialist | 1-800-518-5689

    10 people found this answer helpful.
    0 comments
  2. Anonymous
    2021-02-02T20:04:03+00:00

    Hi

    i would appreciste uou reading my quesrion again and advising on keyword themes. My name is Gerard not Gerald!

    1 person found this answer helpful.
    0 comments