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I want to verify my understanding I have on the reach of Bing ads. We currently have a Yahoo Gemini account to advertise on Yahoo searches, but I see some information that suggests that through our Bing ad account that already will display our ads on Yahoo and other search engines like AOL for example.
Is that correct? And if so, it wouldn't really be necessary to have a Yahoo Gemini account since they would advertise in the same place correct?
Hello AlecHoward,
Thank you for your question. The short answer is that there’s no detrimental or redundant effects of using Bing Ads as well as Yahoo! Gemini since they do not overlap the same areas of advertising. So you don't have to worry about wasting any ad spend because you're advertising on both Bing Ads and Yahoo! Gemini.
The longer answer is that Yahoo! Gemini is a separate platform that renders ads based on the content and environment a customer is in. It provides search text ads on smart phone and tablet across Yahoo and Yahoo partner sites, as well as native ads across all devices. Native ads may appear within the stream of content including the search results page, as appropriate. Gemini search ads and campaigns created in Yahoo’s Gemini are not eligible to be shown on any Bing, Microsoft, or Bing affiliate properties on the Bing Network. As a separate platform, Gemini has a different set of features when compared to Bing Ads. Feature variances include differences in match types, ad extensions, targeting options, reporting, and bulk editing.
Through the Bing-Yahoo partnership, Yahoo! has flexibility to dictate how they power their share of their PC traffic and all of their mobile traffic. Yahoo can also choose to utilize other search partners as well just as Microsoft has with Bing Ads.
I hope this answers your question. If you have any additional questions on this matter feel free to let me know, otherwise if have any immediate questions or issues feel free to give us a call at 1-800-518-5689 for assistance.
Thank you for choosing Bing Ads.
Darin P.
Bing Ads Support