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Microsoft Advertising | Ad performance | Performance improvement
Strategies and tools to enhance ad effectiveness and return on investment
Hello,
Thank you for using our Microsoft Advertising Community Forum!
I am sorry to hear about the challenge you are currently facing. I can reassure you that our agents and specialists will do their best to assist you.
I hope the following information could at least partly be of assistance to you:
Before changing your bid, you’ll want to know the impact that change will have on your impressions and costs. Lowering your bid might leave you with too few impressions. Raising your bid might cost you more than you want to spend. To help estimate the affect a bid change will have on your campaign, Microsoft Advertising has bid landscape. Bid landscape provides a range of bids for a keyword, along with a simulation of the estimated impressions and clicks those bids might bring for that keyword. If you see a simulation that gives the performance you’re looking for, you can then change your bid within bid landscape.
Bid landscape is only available if there is sufficient impression and click data for your keywords. If there is data available, a small graph will appear next to each of your bids on the product group grid. To view the bid landscape simulation:
- On the product group grid, select the graph icon next to the current bid you want to review.
- To simulate a different bid, select an option from the Keyword bid column or enter an amount in Other bid.
- If you are happy with the simulation and want to make it your new keyword bid, select Save.
Bid landscape: View impression and cost simulations before changing your bid
With Product Listings, your products can show in the Bing shopping tab for free! The Bing shopping tab has a dedicated unpaid section, where any clicks from the unpaid section are free. Free listings give you wider exposure for your products by displaying them in more places. With more impressions to a wider audience, you can increase your click-through and conversion rates.
One of the most important things to remember when using shopping campaigns and product ads is to use the same strategies you're already familiar with for your other ads. Techniques like setting appropriate targeting, using negative keywords, and regular monitoring are still important. So as you set up your shopping campaigns, don't forget all those best practices you already know.
It is very important to **populate as many attributes as possible for each product offer:**The more information you make available in your feed, the more likely your product ads will be displayed for relevant queries. Including attributes such as custom labels, a Bing category and a merchant category are particularly helpful. A well written and complete description will also help get you more impressions.
Best practices for Microsoft Shopping Campaigns and product ads
I hope the information provided here will at least partly answer your question. If you have any additional questions please do not hesitate to reach out to our support. I have also sent you a private message with with a few friendly reminders.
Kind regards,
Vahid | Microsoft Advertising Support Specialist | 800-518-5689