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Microsoft Advertising | Manage ads | Get started
Initial setup and onboarding steps for new advertisers using Microsoft Advertising
Hi Rolf25,
Thank you for reaching out, great question!
Before I answer your inquiry, I would like to welcome you to the Bing Ads family!
Due to all of our policies being as equally as important, there isn’t a particular ‘top 3’ that I would point out. We encourage our advertiser to be creative when creating their websites, and as long as you are following the policies, you should be able to avoid any issues. Also, we don’t have any special rules when it comes to affiliate marketers, just that they follow our policies.
Bing Ads Policies
Our Bing Ads Policies are categorized as the following:
- Ad content and style
- Adult content
- Financial products and services
- Gambling and contests
- Intellectual property
- Pharmacy and health care products and services
- Product Ads and media format
- Relevance and quality
- Restricted and disallowed content
- User safety and privacy
- Microsoft Audience Ads
These policies basically cover what we do and do not allow our customers to advertise. We encourage and promote you to be creative with your website, and as long as you follow the policies, you should be able to avoid any issues. You can read more about each policy by clicking on them or you can always visit our Bing Ads Policies help article.
Privacy Policy
If you plan on having anything on your website that asks for or requires personal information from your customers, we require that you put a privacy policy on your website stating the terms and conditions. This is very important as you can avoid a lot of future complications by having this on your website.
General help & info
Being that you are a new advertiser with us, I wanted to share our Bing Ads Basics help article. This article is here to help you start off on the right path to a successful advertising experience with us. It is featured on our Bing Ads help site, where we have a variety of helpful articles available for anything Bing Ads.
I hope this helps! Please let me know if you have any questions or concerns as we are happy to assist!
Sincerely,