Tracking MS Ads Keywords

Question

Tracking MS Ads Keywords

Anonymous

How do I track keywords on Microsft Ads?

Specifically, I have a landing page.

I would like to display the keyword that the user typed into the search box on Bing to be shown on my landing page.

At the same time, I would like to know what that keyword was.

What do I need to do within my campaign to keep track of the keywords?

So far, I have found this to be a starting point:

https://mydomain.com/subpage&kw={some\_keyword}

Any ideas?

JH

Locked Question. This question was migrated from the Microsoft Support Community. You can vote on whether it's helpful, but you can't add comments or replies or follow the question.

0 comments

Answer accepted by question author

0 additional answers

Answer 1

Hi Jetheat,

Thank you for reaching out to the Microsoft Advertising Community Forum! My name is Shaynne, and I will be assisting you with this query.

I can see that you would like to set up URL tracking parameters on your account to identify what keywords are used by the user to look for your ads.

By enabling UTM tags (parameter) on the account, Microsoft Advertising automatically attaches the following parameters to your landing page URL when it loads. The tags are added in the order shown below from top to bottom until the maximum length of the URL is reached.

Tag	Tells you
utm_source	The site that sent traffic to your page. Microsoft Advertising sets this to Bing.<br><br>Note: Competitor parameters are not allowed in the utm_source parameter to prevent misattribution in third party tools.
utm_medium	Which channel was used. Microsoft Advertising sets this to cpc.
utm_campaign	Which campaign the keyword came from.
utm_content	Which ad group the keyword came from.
utm_term	Which keyword brought people to your website.<br><br>For product ads, what Microsoft Shopping product group (Criterion ID) brought people to your ad.

Here’s an example of what a URL with appended UTM tags would look like:

*http://www.landingpageURL.com?utm\_source=bing&utm\_medium=cpc&utm\_campaign=Sales&utm\_content=Clearance&utm\_term=Shoes*

And it tells you that:

The person came from Bing. utm_source=bing
The channel or type of ad was cpc (cost per click). utm_medium=cpc
The keyword was from the campaign Sales. utm_campaign=Sales
The keyword was from the ad group Clearance. utm_content=Clearance
The keyword Shoes triggered the ad that was clicked. utm_term=Shoes

To turn on auto-tagging

From the collapsible menu on the left, select All campaigns > Settings > Account level options.
Next to Auto-tagging, select Add UTM tags to my destination URLs.
Choose to either replace all existing tags, or instead keep the tags you already have and have Microsoft Advertising add any that are missing.

The first option will remove any UTM tags that you already have and add the tags described below. The second option will simply add the tags below to your existing tags.

   4. Select **Save**.

I hope the information provided here was of some use to you. If you have any additional questions, please do not hesitate to reach out to our support and our team will be happy to help!

Kind regards,

Shaynne | Microsoft Advertising Support Specialist | 800-518-5689

Share via

Tracking MS Ads Keywords

0 additional answers